What type of marketing do your customers care about? Which ones don't they? The shit list will clear this crap up for you.
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The Official List of Shit Customers Could Give a Shit About
Social media marketing, content marketing, inbound marketing, email marketing, search marketing, remarketing, mobile marketing, influencer marketing, permission marketing, referral marketing, behavioral marketing, data-driven marketing, integrated marketing, direct marketing public relations, advertising, and your company. Remember this when you do your marketing.