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Strategic thinking. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. Why do you need a digital marketing strategy?. Without one, you’ll miss opportunities and lose business.

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strategic thinking

Strategic thinking

Ku-Yaw Chang

canseco@mail.dyu.edu.tw

Assistant Professor, Department of Computer Science and Information Engineering

Da-YehUniversity

why do you need a digital marketing strategy
Why do you need a digital marketing strategy?
  • Without one, you’ll miss opportunities and lose business.
  • Digital marketing – yes or no?
    • Is my audience online?
      • Products or services that you provide
      • In-class exercise
        • Find out facts about us(Taiwan)?
    • Are my products/services/brands suited to digital marketing?
      • The answer is usually yes.

Digital Marketing

mind your ps
Mind your Ps
  • 4 Ps in traditional marketing
    • Place
    • Price
    • Product
    • Promotion

Digital Marketing

mind your ps1
Mind your Ps
  • 4 Ps in digital marketing
    • Place
      • internet
    • Price
      • Transparent
      • Price-comparison sites
      • 線上支付、第三方支付

Digital Marketing

slide5
第三方支付
  • https://www.businesstoday.com.tw/article-content-80395-101394

Digital Marketing

mind your ps2
Mind your Ps
  • 4 Ps in digital marketing
    • Product
      • A good product is particularly crucial in the digital arena
        • Digital consumers are no wallflowers
          • They won’t keep the shortcomings of your product or business to themselves.
        • WOM marketing
          • Word of mouth marketing

Digital Marketing

mind your ps3
Mind your Ps
  • 4 Ps in digital marketing
    • Promotion
      • Everything you do online / offline
        • Your website
        • Search engine optimization (SEO)
        • Pay-per-click search advertising (PPC)
        • Affiliate marketing and strategic partnerships
        • Online public relations
        • Social networking
        • E-mail marketing
        • Mobile marketing
        • Customer relationship management

Digital Marketing

adventures in reverse psychology
Adventures In "Reverse Psychology"
  • The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds.

Digital Marketing

the end
The End

Digital Marketing