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Strategic thinking

Strategic thinking. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. Why do you need a digital marketing strategy?. Without one, you’ll miss opportunities and lose business.

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Strategic thinking

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  1. Strategic thinking Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. Why do you need a digital marketing strategy? • Without one, you’ll miss opportunities and lose business. • Digital marketing – yes or no? • Is my audience online? • Products or services that you provide • In-class exercise • Find out facts about us(Taiwan)? • Are my products/services/brands suited to digital marketing? • The answer is usually yes. Digital Marketing

  3. Mind your Ps • 4 Ps in traditional marketing • Place • Price • Product • Promotion Digital Marketing

  4. Mind your Ps • 4 Ps in digital marketing • Place • internet • Price • Transparent • Price-comparison sites • 線上支付、第三方支付 Digital Marketing

  5. 第三方支付 • https://www.businesstoday.com.tw/article-content-80395-101394 Digital Marketing

  6. Mind your Ps • 4 Ps in digital marketing • Product • A good product is particularly crucial in the digital arena • Digital consumers are no wallflowers • They won’t keep the shortcomings of your product or business to themselves. • WOM marketing • Word of mouth marketing Digital Marketing

  7. Mind your Ps • 4 Ps in digital marketing • Promotion • Everything you do online / offline • Your website • Search engine optimization (SEO) • Pay-per-click search advertising (PPC) • Affiliate marketing and strategic partnerships • Online public relations • Social networking • E-mail marketing • Mobile marketing • Customer relationship management Digital Marketing

  8. Adventures In "Reverse Psychology" • The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Digital Marketing

  9. The End Digital Marketing

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