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Case: Learning from Leapfrog. LeapFrog . Founded in 1995 On basis of innovative technology and sound educational principles, reached #3 in global toy industry Mattel (#1) and Hasbro (#2) 2003: Struggle between growth and creative spirit

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Presentation Transcript
leapfrog
LeapFrog
  • Founded in 1995
  • On basis of innovative technology and sound educational principles, reached #3 in global toy industry
    • Mattel (#1) and Hasbro (#2)
  • 2003: Struggle between growth and creative spirit
    • Difficulties in preserving creative spirit as company challenged the industry giants
  • What can we learn from this case?
    • Excitement, energy and spontaneity vs. rigor, accountability, and formal structure
business model
Business Model
  • Two separate industry sectors
  • Identify strategy, capabilities and value for both consumer and educational technology