PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm - PowerPoint PPT Presentation

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PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm PowerPoint Presentation
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PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm

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  1. PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm

  2. Jane Eagleson – 20 years AC Public Relations Bernie Wilson – 30 years Associated Press

  3. The PR Pro: • Makes it easy and simple for the journalist – be inclusive, educate • Provides a dedicated point of contact • Provides info, photo and video services

  4. The PR Pro: • Provides a “News Bureau” service: • Sports Results/Quotes • Human Interest/Local Angles • Spokesperson to interview • Photos/Video • Translation for global events

  5. PR 101: From the Reporter’sView • Make the story make relevant to mainstream sports media: • Better cooperation helps tell the story • Give a crash course in sailing


  6. PR 101: From the Reporter’sView •  There's no such thing as a stupid question! • No better place to do an interview than the club bar!

  7. PR from the Event’s View • Prepare for the desired outcome: • Messaging • Q&A • Photos/Video – provide the package • Timely • Crisis Communications

  8. Media Services • Special Events: Create opportunities for event partners with media hosting • Press Information: on site and online

  9. Media Services • Photo boats • On site media workroom • Press conference area

  10. Photo Boats

  11. On Site Media Workroom

  12. Press Conference Area

  13. PR:Making the Story Matter • Q & A

  14. Your Opinion Matters Please “check-in” to this session on the Sailing Leadership Forum app and complete the session survey or Complete one of the yellow survey forms in the back of the room and drop in the box

  15. Thanks for attending! Jane Eagleson Bernie Wilson PR: Making the Story Matter