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Ad Ex 2009 Internet advertising spending in Europe. Agenda. Topline figures Methodology Key trends. Topline Figures. The Results. 14.7 billion euros. Key facts and figures. €14.7bn market compared to €16.2bn in the US Growing +4.5% like-for-like, a slow-down from +20% in 2008

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Ad ex 2009 internet advertising spending in europe

Ad Ex 2009Internet advertising spending in Europe


Agenda
Agenda

  • Topline figures

  • Methodology

  • Key trends


Topline figures

Topline Figures


The Results

14.7 billion euros


Key facts and figures
Key facts and figures

  • €14.7bn market compared to €16.2bn in the US

  • Growing +4.5% like-for-like, a slow-down from +20% in 2008

  • But still outperforming all other media categories

  • Internet now contributes 18% to all media ad spend


A like-for-like growth rate of 4.5%

  • At constant country sample (19 countries of 2008)

  • At constant exchange rate

+4.5% (like-for-like)




Our european coverage now includes 23 countries four new countries added in 2009
Our European coverage now includes 23 countries 2009Four new countries added in 2009

  • Austria

  • Belgium

  • Bulgaria*

  • Croatia

  • Denmark

  • Finland

  • France

  • Germany

  • Greece

  • Hungary

  • Italy

  • Netherlands

  • Norway

  • Poland

  • Russia*

  • Romania

  • Slovenia

  • Slovakia*

  • Spain

  • Sweden

  • Switzerland*

  • Turkey

  • UK

*New in 2009


GROSS 2009

NET

RATECARD

Revenue Billed

No Agency commissions

Revenue Billed

Campaigns x Ratecard

Comparing “apples to apples”


Key challenges to ensure comparability 2009

  • Fair Gross value

  • Category representation

    • Display

    • Search

    • Classifieds & Directories

    • Other

  • Exchange rate adjustments at a constant rate




Formats: Search drives growth during recession 2009

Note: Like-for-like growth is calculated excluding the new submissions (Bulgaria, Slovakia, Switzerland and Russia) for which no data was available in 2008.



Markets: The top 6 2009countries make up 76% of the total



+10% and above 2009

Markets: contrasting trends among emerging markets

+5% to +10%

0% to +5%

Online adspend growth 2009

-5% to 0%


Market: Growth and maturity 2009

48%

Germany

UK

*Calculated using Screen Digest Advertising Intelligence data which incorporates TV, print, radio, outdoor and cinema advertising


Thank you
Thank you 2009

  • For more information please contact Catherine Borrel, research@iabeurope.eu