Market Monkeys. Round Table Group 2005 Case Opening. MS&E 271 April 19, 2006. Wai Eric Cheung Chang Yup Kim Derek Ku Kevin Kuang Leon Chee Kit Leong Weiquan Lu Danny Tsen g. Diagnosis: TALC. 2004 Income Analysis. Revenue. Litigation. 1%. Data Licensing. 1%. Corporate Learning.
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Round Table Group 2005 Case Opening
April 19, 2006
Wai Eric Cheung
Chang Yup Kim
Leon Chee Kit Leong
2004 Income Analysis
Adapted from: Moore (2002), Crossing the Chasm,
and Wiefels (2002), The Chasm Companion.
2004/2005 TAD/TAM Analysis
Establish market leadership in Litigation; Secure beachhead and become a major player in the Investment Management Industry
Contact Expansion (25%)
Web Ads (10%)
Customer Visit (25%)
Web Ads (20%)
Sources: Crossing the Chasm, Geoffrey A. Moore (2002) – High-tech Marketing Enlightenment Marketing Toolkit, MS&E 271
Margin Projection with Sensitivity Analysis
-Very strong growth in investment management customers early on
-Investment management revenue surpasses litigation