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Funny Ads Make Brands Stronger Reham Ghazzawi BA 516

Funny Ads Make Brands Stronger Reham Ghazzawi BA 516. The power of humor in branding. A humorous brand is a confident brand, and a confident brand is attractive. Humor is social by nature. Evian : Baby & Me Ad More than 51 million views. “You can still dunk in the dark.”

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Funny Ads Make Brands Stronger Reham Ghazzawi BA 516

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  1. Funny Ads Make Brands StrongerRehamGhazzawiBA 516

  2. The power of humor in branding. • A humorous brand is a confident brand, and a confident brand is attractive. • Humor is social by nature.

  3. Evian: Baby & Me Ad More than 51 million views

  4. “You can still dunk in the dark.” Message re-tweeted more than 15,000 times.

  5. Tide: Talking Stain Ad Generated more than 15,000 hours of engagement within 10 days.

  6. The downside of humor: • Easy to get distracted • Risk being offensive • Conceal message • Kmart’s Ship My Pants • Kmart’s Big Gas Savings

  7. Sources: • http://www.businessweek.com/articles/2013-06-03/funny-ads-make-brands-stronger-dot-no-joke • http://www.youtube.com/watch?v=pfxB5ut-KTs • http://www.youtube.com/watch?v=X2cs8gnb42A

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