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Design Management. Chapter 3. Concept Map . Design Team Construction and Management. Team is basic unit of performance A team melds together skills, experiences, and insights of several people A team inevitably gets better results than individuals operating within confined roles

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design team construction and management
Design Team Construction and Management
  • Team is basic unit of performance
  • A team melds together skills, experiences, and insights of several people
  • A team inevitably gets better results than individuals operating within confined roles
  • Teams are more flexible than larger groupings in that they can be more quickly assembled and refocused
definition of a team
Definition of a Team
  • Generation of effective teams is dependent upon company’s performance ethic
  • A team is a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable
show me a team
Show Me a Team!

He’s not…

These guys are…

team characteristics
Team Characteristics
  • Small number
  • Complementary skills
  • Common purpose
  • Common set of specific performance goals
  • Commonly agreed upon working approach
  • Mutual accountability
team success factors
Team Success Factors
  • Multifunctional involvement
  • Simultaneous full-time involvement
  • Co-location
  • Communication
  • Shared resources (Skunkworks)
  • Outside involvement
expected team dynamics
Expected Team Dynamics
  • Forming – purpose, structure, membership
  • Storming! – managing expectations & roles
  • Norming – management of relations & tasks
  • Performing – evaluation, completion
  • Adjourning – closure, loss
team leader
Team Leader

Build commitment and confidence

Keep purpose, goals, and approach relevant and meaningful

Create opportunities for others

Do real work!

Manage relationships with outsiders

Strengthen the mix and level of skills

Monitor timing and schedules for planned activities

the design team
The Design Team
  • Group of individuals from various departments and backgrounds who come together for the specific purpose of designing a new device
  • Two subteams
    • Core product team
    • Working design team

Design Team

core product team
Core Product Team
  • Perform research required to reduce risks and unknowns to a manageable level
  • Develop Product Specification
  • Prepare the Project Plan
  • Responsible for all administrative decisions of the project, regulatory and standards activity, and planning for manufacturing and marketing
working design team
Working Design Team
  • Composed primarily of engineers
  • Develop the more detailed design specification from the product specification
  • Develop designs
  • Ensure requirements are met through testing, provide test reports
  • May be divided into subteams
accountability 272 teams
Accountability: 272 Teams
  • Mid January – if any team member feels that there is an inequity in efforts you may e-mail me. W/O disclosing details, I will warn the group and offer to negotiate if necessary.
  • April, until the paper is turned in, any member may again email me. I will have a form for the group to evaluate each other, this evaluation will impact the final grade. Otherwise the group gets the same grade. Details TBA.
documentation techniques and requirements
Documentation Techniques and Requirements

More complex devices lead to longer development schedules

Medical products increasingly encompass more technology

Documentation of requirements must be done in a simpler way to reduce overall verification and validation time.

Limit the number of requirements by specifying them in such a manner to maintain only those which are necessary to implement desired feature

refinement and assimilation of requirements
Refinement and Assimilation of Requirements
  • Requirements specify the number of tests that must be performed to ensure that requirement is met
  • State requirements in such a manner as to reduce test set size
  • Several requirements can be condensed into a single equivalent requirement
  • Results in simplified testing and less testing time
requirements versus design
Requirements Versus Design
  • Division between requirements and design is not solid; some overlap exists
  • Design can even be considered a requirement
  • Design specifications - implemented in an automated fashion (Excel or Access)

Requirements: WHAThas to be done

Design –HOW it is to be done

intro to databases
Intro to Databases
  • Excel – Useful for “flat” 2-D datasets, but limited to 32,000 entries. In practice – used heavily for minor data documentation, change orders, etc as required by the FDA.
  • Access – VERY useful for data sets that are linked through a “key” and which have data that does not need to be repeated for every dataset, such as demographics.
example pain clinic
Example: Pain Clinic
  • Initial patient visit
  • Medical evaluation (s)
  • Psychological evaluation (s)
  • Paper => Teleforms (OCR) => direct entry
  • Insurance co. Driven: proof of service
  • Research questions as a subset
  • “Key” = ssn. (VU derives MRN)
  • Paul Harris will later lecture on databases
reporting techniques
Reporting Techniques
  • Reporting methods vary (Ford – 1 page)
  • Depend on:
    • Nature of project (industrial vs. academic)
    • Size of team and project
    • Expectations of person who receives report
progress reports written
Progress Reports - Written
  • Fairly simple documentation
  • Typically on paper or on the web
  • Components:
    • Current status
    • Work completed
    • Current work
    • Future work


oral reporting
Oral Reporting
  • Presentation should be tailored to the level of complexity required to convey information to the audience
  • General rules:
    • Use colors judicially
    • Learn your pace of presentation
    • Use graphics if they aid in understanding
    • Use personal account or a joke to interest audience
    • Introduce what the talk will cover, summarize at end
    • Practice your talk
monthly oral reports
Monthly Oral Reports:
  • Are practice for the final poster presentation
  • Are a mechanism to get HELP! from your professor and your peers
  • Serve as evidence that your team is a team – all should participate!
  • Serve to develop and convey a mature understanding of the design process via this process & observation of others
poster presentation
Poster Presentation
  • Used in academia
  • General rules:
    • Know poster size (3’x5’)
    • Title at top of poster, large print
    • Poster reads from top left in vertical columns
    • Use figures rather than text whenever possible
    • Bring in additional materials if permitted
    • Prepare brief comments for questioners
grading scheme papers posters
Grading scheme: papers & posters
  • See for details
exercise problem 3 6
Exercise- Problem 3.6

Construct a “design team” exercise during class to tackle a design exercise. Reporting will be done orally by one of the team members. Members must take one of the following roles: Marketing, Manufacturing/Distribution, Legal/Safety, Engineering, or team leader; members are responsible for assuming their “roles” on the design team.