1 / 7

Marketing Communication Agency in Chennai

The process of marketing communication agency in Chennai is to transmit product information to the target audience.

Download Presentation

Marketing Communication Agency in Chennai

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing Communication Agency in Chennai Banana BrandWorks Pvt.Ltd

  2. Marketing is the process of creating, delivering, communicating and exchanging. It offers value for partners, society, clients and customers. Communication is defined as an act of transmitting the message either verbally or visually. It is a system of exchanging of information. The technique for expressing the idea is effective and the transmission of information can be via print of media.

  3. The process of marketing communication agency in Chennai is to transmit product information to the target audience. The right marketing mix includes product characteristics, assortment, brand name, options, packaging, factory guarantee and quantity. The price is the terms of payment along with discounts, credit terms and savings campaign. The distribution channels and density of systems falls under the place.

  4. Objectives of marketing communication • Informing a product launch • Explaining the product features and advantages • Reminding on sales growth phase, competitive positioning and product • Persuading product maturity phase and applies to brand specific customer memory Basic instruments of marketing communication are • Internet • Event marketing • New Media • Product placement • POS materials • Mobile communications • Internet • Sponsorship • PR • Advertising

  5. The primary focus of marketing communication includes • Consumer • Measured results • Data based marketing • Interactive communication • Awareness of the media habits of audiences • Understanding audience knowledge and beliefs • Using coordinated media linked to specific objectives • Single, coordinate message • Use of communication funds appropriately • Balancing push and pull strategies • Improving the ability to reach to the right consumer at the right time and place with the right message.

  6. Principles of marketing lies in identifying the target audience, choosing the communication channel and creating the right message within the prescribed budget. Monitor and evaluate the marketing communication for best results. The marketing communication design message content can be rational, moral or emotional. Moreover, the message structure can be single or double sided argument, conclusion drawing and order of presentation.

  7. Banana BrandWorks Pvt.Ltd CONTACT US: No.10 Second Street R.K Salai Mylapore Chennai - 600 004 Landline : +91 44 4313 8787 +91 44 4313 8788 E-mail : contact@thebanana.in Website : https://thebanana.in/

More Related