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Dove: Evolution. A Visual Analysis. What Dove: Evolution is selling. The truth about b eauty The process some models go through to look beautiful The pressure advertisements put on women. Visual and Verbal Strategies . The color grey used throughout the ad

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Presentation Transcript
dove evolution

Dove: Evolution

A Visual Analysis

what dove evolution is selling
What Dove: Evolution is selling
  • The truth about beauty
  • The process some models go through to look beautiful
  • The pressure advertisements put on women
visual and verbal strategies
Visual and Verbal Strategies
  • The color grey used throughout the ad
  • Suspenseful sounds used to lure viewer in
  • Different text transitions
possible ethical issues
Possible Ethical Issues
  • Overall no major issues
  • One possibility dealing with overgeneralization
  • Advertisement presents a research-backed argument
works cited
Works Cited
  • Dove Brand Symbol. Digital image. Annabel's World. N.p., 25 Oct. 2010. Web. 4 Dec. 2012.
  • Dove Onslaught: Will It Hit Millions Again? Digital image. Viral Blog. N.p., 2007. Web. 8 Oct. 2012.
  • "Majority Of Beauty Ads Digitally Enhanced: Report." Huffington Post. N.p., 29 May 2010. Web. 6 Dec. 2012.
  • Reason, Jeffrey. Deconstruction of Advertisements. Digital image. Deconstruction of Advertisements. N.p., 2012. Web. 4 Dec. 2012.
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