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Understanding Internet Search Engines and their Role in E-commerce Dynamics

This article explores how internet search engines function, including different types like general and specialized searches. It delves into web server operations, file transfer protocols, and the significance of email and video conferencing tools in digital communications. Additionally, it discusses e-commerce models, highlighting the advantages and disadvantages for both sellers and buyers. The piece emphasizes the impact of online shopping on market competitiveness and consumer behavior, providing valuable insights for navigating the digital landscape.

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Understanding Internet Search Engines and their Role in E-commerce Dynamics

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Presentation Transcript

  1. Internet

  2. Search Engine • Helps us search web sites on WWW by matching keywords • crawler->index

  3. Kinds of Search Engine • General searches( e.g.. Yahoo) • Specialized searches (e.g. wisenews) • General searches using natural languages (e.g.Ask Jeeves)

  4. Advanced search • http://uk.search.yahoo.com/web/advanced?ei=UTF-8&fr=yfp-t-702

  5. Web server • Contain a collection of web pages and linked files • Respond to the requested file

  6. File transfer • FTP/HTTP • Upload and download file • Streaming • Plug-ins • Anonymous FTP • Two mode : ASCII and binary

  7. E-mail • Pyc05130 @ pyc.edu.hk • Two basic type: Dedicated e-mail software • -need configuration • Web-mail

  8. Video-conferencing • Face-to-face • Software : Microsoft messenger

  9. E-commerce • Advertisement • Shop • Online bank

  10. Models • B2B • B2C • C2C

  11. Adv (seller) • Minimal sales cost • Access to worldwide markets • Increase competitiveness with large companies

  12. Disadv (seller) • Can’t interact face-to-face with customers • Additional cost on building and maintaining web server • Difficult to promote the service to the customers who not use internet

  13. Adv (buyer) • Can find hard-to-get items • Automated cost-comparison available

  14. Disadv (buyer) • Pay for shipping and wait for delivery • Can’t see the product before buying items • Difficult to return defective items to the sellers

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