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Comprehensive MSc in Marketing | Excel in Business Success

This MSc program specializes in Marketing, focusing on strategic issues, research methodology, and consumer behavior. Develop essential skills in writing, presenting, and mastering software tools such as Excel and SPSS.

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Comprehensive MSc in Marketing | Excel in Business Success

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  1. MSc in Business - Major in Marketing

  2. Who am I? Even Lanseng (46 41 05 44) Associate dean specialization in marketing Siv. Øk (spesialiseringimarkedsføring) Dr. scient

  3. What is expected of you • Full time program • Considerably higher working load than in bachelor • Writing skills. Presentation skills. • So, english is important – Frank Azevedo • Mastering Excel, Qualtrics, statistical software such as JMP, SPSS, Lisrel etc. • Each course has multiple types of exams • oral presentations, assignments, term paper, written exam • For example, “Strategic marketing issues”

  4. 1. Year Fall Spring Research methodology-marketing Mathematics Multivariate statistics Brand management Applied business ethics Service marketing Marketing finance Microeconomics Marketing research and multivariate analysis Understanding the consumer

  5. 2. Year Fall Spring Strategic marketing issues Minor/Free electives Exchange Double degree Internship Master thesis

  6. Faculty you will meet • Bendik • Sangeeta • Line • Charles • Alexander • Klemens • Rutger • Auke • Jon • Mathilda • Ragnhild • Erik • Even • Peter

  7. Thesis • Topic and supervisor are decided in may second semester. • Youmaywritealone or withone other student • Three broad areas • CB • Marketing management • Modelling

  8. Just, a very short list of possible topics Innovation, using communities to innovate products CB on Internet, does it differ from off-line CB International/global issues Unconscious choices • Branding • Advertising • Service • Retailing • CSR – implicit attitudes • Culture • Technology

  9. Course prerequisites • E.g. Theories and methods in marketing communications: • Prerequisite • GRA 4145 Brand Management or equivalent from other leading programs. The course can be taken in the same semester as GRA 6433 Theories and Methods in Marketing Communications.

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