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Green Health Sweden www.gronhalsa.se

Green Health Sweden www.gronhalsa.se. Leader Ystad – Österlen region 2011 – 2013 580.000 SEK + Volontary hours and other resources , 223.000 SEK. Total budget = 803.000 SEK.

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Green Health Sweden www.gronhalsa.se

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  1. Green Health Swedenwww.gronhalsa.se

  2. Leader Ystad – Österlen region 2011 – 2013 580.000 SEK + Volontaryhours and otherresources, 223.000 SEK. Total budget = 803.000 SEK. 40 members small scale rural businesseswithin 4 municipalities. Wellestablishedcompanieswith a clear vision as well as companies in its starting phase.

  3. Membercompaniesoffers some kind ofactivityunitingnature and health as : Rehabilitation Health tourism Accomodations Gardening and garden design Health dog school Yoga, Ayurveda, Qi Gong, Mindfulnes

  4. RawFood • Green buildingcontractor • Nature focusedpsycotherapy • Walkings focused on culturalinheritance • Refugee in nature • Art – therapy in nature • Horses • Conference

  5. Main structure: ”Walk and Talk”

  6. Network meetings with different themes. • Members meetings. • Creative inspiration evenings. • Studytours.

  7. Registered idealistic association. • Board with 5 members. • Web site – short presentation for everymember, shop-window, events, news, information tocustomers.

  8. Results so far: • Internal: Packages, 2 – 3 part cooperations leading to new activitiestowardscustomer. • Onemember ”The Business of the year” • Onemember ”Culture prize” in onemunicipality. • External: NUR naturebasedrehabilitation, a public procurement. • Fysicalactivity on recepie. • Cooperationwith Bornholm, Denmark. • Österlen lyser, a regional light-weekend november 2012.

  9. NUR, naturebased rehabilitation = a projectbased on a cooperationbetween Green Health companies (Ekogarden and Gateway Scandinavia), The Region of Skåne, The Swedish Agricultural University, Public Health Insurance, Employment Service and The Swedish Farmers Federation.

  10. NUR – naturebased rehabilitation • - participantstays at the farm 4 hours/day, 3 days/week for 8 weeks. • - daystructure - arriving, doing, leaving. • - naturebasedactivity and non activitydepending on the participantsdailyfitness. • - research during the stay, diary.

  11. Återstår fram till 1/6 2013: • Utställning Simrishamns Bibliotek 25/2 – 9/3 och under påsken i Octagonen. • ”Walk and Talk” X 3 • Årsmöte • Nätverksmöte • Studiebesök heldag från Bornholm 3/5 • Överföring till ny organisation? • Slutrapportering

  12. Howtoconnect Green Health Sweden withEurope? • EU projectwithin LLP programme in cooperationwith ECEAT International. Applicationis sent for 2013 grant. Resultjuly2013. Possibleproject start october 2013.

  13. ECEAT Win – Win(d) 2013 - 2016 • LLP Mutilateral Project Grundtvig • Budget 400.200 Euro • Target group: Small scale rural businesseswithin the ECEAT Global family • Purpose: To develop a learningorganizationwithin Green Health tocreateadditionalincome for rural areas, combiningagrotourismwithhealth/wellness as an opportunity for new productdifferentiation. Create a platform for rural green healthbusinesses in Europé, toimprove rural educationallevel.

  14. Project Goals • To develop national green healthorganizations as an integrated part of national ECEAT and ECEAT International. • To develop quality criteria for this sector together with the agricultural university in Alnarp, Sweden. • To trainstakeholders from these green health areas. • Tofollow the local green health process through the numberof new innovative naturebasedhealth/wellnesspackagesoccurring as a result from cooperationbetween rural companiesfindingeachotherthrough the new organizationwiththemebasednetwork meetings, creative inspiration gatherings, visits and from the hubofmonthly “Walk and Talk” in earlymorninghours.

  15. To build a userfriendly web system including green health and a new “buildyourholiday” tool for customers. • To build a LLP in-service training solution with the ECEAT content - sustainability, ecology, green health and tourism. • To develop the qualitylabel system toinclude green healthcriteria. • To identify and organize an expert group. • To print a catalogue and a brochure. • To disseminate the projectresults.

  16. Result in general terms: • Mobility is increased. • Integration is improvedthrough a common platformincludingthird country. • Integration through a betterunderstandingof the coherencybetweenhealth, ecology and sustainability. • Educationallevel is increased as sustainability, ecology and green healthattaches.

  17. Rural areas aredeveloped by increasing rural businesses. • Createsbalancetowards the busy urban areas, directlygrowing from the rural abundance. • Each meeting is a platform from which new ideasoccur, aresharpened, developed and growing. • New innovative localnaturebasedhealthpackagescreated from the localcooperationbetweenlocalcompanies meeting for “Walk and Talk”.

  18. The websystem is an independant tool for each member to reach each other and the common venue. The website content is a matching tool from customer to businesses. • Tourism is increased between EU countries. • Local, regional and national economies are favorably affected. • A Green Health database is collected and made available through the tool “Build your Holiday”.

  19. Knowledge is increased through the learning process and through the development of local Green Health areas. • Competition in rural areas is increased. Social economies positive influenced. • Technical knowledge is improved through using E – learning and ICT communication. • Integration and language are influenced positive through the increased mobility. • Increased job opportunities in rural areas. • Health and quality of life is improved.

  20. Result: • 1) Green health is developed and implemented in ECEAT as an integrated part of the service. Stake-holdersareeducated in the membercountries. • 2) A LLP in-service trainingwithinsustainability, ecology and green health is developed. • 3) A flexible and modern web system is developedduring the project period tohandle green health, quality-label, expert group, support and a userfriendlycommunicationtoolbetweenmembercountries. An online toolto “BuildYourHoliday” is developedwherecustomerscan match theirwishes.

  21. 4) A qualitylabel system including green health is understood, implemented and putintopractice. • 5) An European expert groupwithinsustainability, ecology, green health is identified. • 6) A support team towardsmembercountries is settled as a new service. • 7) A catalogue and a brochure is printed and distributed as a part of the project dissemination.

  22. After the project period the new ECEAT Win – win(d) content is: • Central level: Support /projects, Quality/label system, Training/experts, Marketing/web site. • De central level: National ECEAT includes an integrated Green Health part. • Easier access to website systems, marketing tools and each other. In-service training is available. Quality-label system is implemented. Mobility is supported.

  23. Please Contact: • Ann Madsen • ProjectleaderGreen Health Sweden and General Secretary ECEAT International. • secretary-general@eceat.org • annmadsen@gatewayscandinavia.se • +46(0)70 5375 777 • Or SKYPE +46(0)40 6936060

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