CORPORATE LEVEL STRATEGIES CHAPTER 6. MGT 455 SPRING 2010. Strategic Alliances and Partnerships.
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Companies sometimes use strategic alliances or collaborative partnerships to complement their own strategic initiatives and strengthen their competitiveness. Such cooperative strategies go beyond normal company-to-company dealings but fall short of merger or full joint venture partnership.
& Margins of
Strategic PartnersVertical Integration Strategies
Many companies are finding thatde-integrating value chain activities is a more flexible, economic strategic option!
Freshly Emerging Markets
Rapidly Growing Markets
Stagnant or Declining Markets
Mature, Slow-Growth Markets
Landscaping and plant nurseries
Restaurants and fast food
Apparel manufacturing and retailing
Hotels and motels
Health and medical care
What classification would you assign to each of the following industries—emerging, rapid-growth, mature/slow-growth, stagnant/declining, high-velocity/turbulent, or fragmented?
A. Dry cleaning industry
B. Beef industry
C. Mobile phone industry
D. Computer software industry
E. Solar energy production industry