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Emerging Trends in Statewide Websites and Beyond

Emerging Trends in Statewide Websites and Beyond. David Bonebrake , NTAP Liz Keith, Pro Bono Net Kevin Wenzel, VA Poverty Law Center Vince Morris, Arkansas Legal Services Gwen Daniels, ILAO. To Begin…. What most surprises you about where there Internet is today?.

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Emerging Trends in Statewide Websites and Beyond

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  1. Emerging Trends in Statewide Websites and Beyond David Bonebrake, NTAP Liz Keith, Pro Bono Net Kevin Wenzel, VA Poverty Law Center Vince Morris, Arkansas Legal Services Gwen Daniels, ILAO

  2. To Begin… What most surprises you about where there Internet is today?

  3. Pew Internet and American Life • http://www.pewinternet.org/ • Compelling arguments for investing in and sustaining robust statewide websites. • Great resource for Internet usage statistics. For example: • 71% percent of total adults use the Internet • 87% of adults 18-29 use the Internet *According to February – March 2007 study

  4. Broadband Adoption • What percentage of households currently have broadband Internet? • (A) 33% • (B) 50% • (C) 25% • (D) 66%

  5. Content Creation • What percentage of 12-17 year olds now create content online? • (a) 49% • (b) 64% • (c) 76% • (d) 57%

  6. What does this mean for SWEBs? The times are changing… • Better access to the Web • New content creation possibilities • Free/low-cost add-ons to enrich sites • Changing user expectations

  7. What does this mean for SWEBs? But some things have stayed the same: • It’s all about the content • Know your users and their needs • New technologies are adopted rapidly, but not at astronomical rates of popular imagination

  8. Rates of technological change • iPod adoption • What year did it hit the market? • How many in circulation today?

  9. Business Week, June 2007: What people are doing online and who participates http://www.businessweek.com/magazine/content/07_24/b4038405.htm

  10. What does this mean for SWEBs? • You have a head start! • You know your users • Shared infrastructure to build on • Collective experience of the community • Early adopters to learn from

  11. Emerging Trends in SWEB • Mashups • RSS • Streaming Video • LiveHelp • Social Networking Sites • Cell Phone Browsing • Cyber Piracy

  12. Web Applications: Low-Cost, Easy and Effective • Examples include Mashup editors, Yahoo Pipes, FeedBurner and YouTube • Low-cost applications • Easy to use • Tools intended for end users who want easy content creation solutions • Add functionality and features to your site without a significant investment of time and effort

  13. Mashups A mashup is a web application that combines information from various data sources into a single integrated tool. Many popular web services allow users to create mashups with data from their site. Classic example: mapping sets of data using Google or MapQuest.

  14. Mashup Examples: Virginia Legal Services Map

  15. Mashup Examples: NYCCAH Food Pantries and Soup Kitchens

  16. RSS 101 Really Simple Syndication (or Really Super Stuff)

  17. RSS 101: Getting Started • rss.lstech.org hosts feeds generated by national legal services organizations and some states. • Feeds also available from: • LSC (News) • CLASP (News) • Brennan Center (News) • NLADA (News, Jobs) • LSNTAP (News, Blogs)

  18. Advanced RSS: Making RSS Work for You Website coordinators can place any RSS feed on their site regardless of format. RSS 1.0, RSS 2.0, and Atom Standards are all be supported. Commercial web applications allow you to aggregate and customize feeds so they’ll better suit your users and display properly on your site.

  19. RSS - Creating custom feeds tailored to your audience • RSS feed builders • Yahoo Pipes • http://pipes.yahoo.com/pipes/ • Ice Rocket • http://rss.icerocket.com/

  20. Yahoo Pipes

  21. FeedBurner • Feedburner is a commercial web application that allows users to manage feeds. • Feedburner can convert RSS feeds into Javascript that can be placed on a Pro Bono Net or OST webpage.

  22. Innovations here and now • Expanded uses of multimedia • How-to tutorials • Webcasts • Trainings, pro se content, multimedia pro bono attorney profiles • You Tube integration • Screencasts

  23. Innovations here and now LiveHelp

  24. Your Online Presence…Is your website enough? • With the growth of social networking websites more organizations are considering whether to have a presence in those networks. • More than half (55%) of all online American youths ages 12-17 use* online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. http://www.pewinternet.org/PPF/r/198/report_display.asp • 20% of online adults have profiles.

  25. Should Your Organization Use Social Networking Sites? • Nonprofits have had mixed results using social networking sites for fundraising and outreach. • Tech Soup: http://www.techsoup.org/learningcenter/internet/page7935.cfm • Facebook as an Organizing Tool: http://www.lsntap.org • A presence on online social networks may be useful depending on what your organization is trying to accomplish. • When a social networking presence might not work: • Your target audiences aren't using social networking tools • You don't have time to experiment with something that might not work.

  26. Cell Phone Browsing High usage of cell phones Can cell phone browsing be a component of statewide websites? Gwen Daniels, Illinois Legal Aid Online

  27. Cyber Piracy and Predatory Practices • The dark side of Web 2.0 • Important that your client base knows its interacting with your website • Statewide websites have seen their distinctive online presence attacked by predatory vendors • Cyber piracy encompasses several practices: • Cyber Squatting • Ad word deception • Typo squatting

  28. Internet Fraud and Web 2.0 • Web 2.0 creates new opportunities for deceptive online practices • On YouTube, a search for “credit repair” returned almost 200 videos by companies claiming to repair consumers’ credit scores • Companies advertising pre-paid legal services have established a Facebook presence • How do we respond when these activities target our client base?

  29. Preventing Internet Fraud • LawHelp.org/NY Internet Fraud Topic • In June 2007, the Internet Crime Complaint Center (IC3) logged its 1 millionth consumer complaint about alleged online fraud or cyber crime. • Lack of experience using the Internet may increase vulnerability

  30. Protect Your Online Presence • NTAP has developed a cyber piracy protocol for the legal aid programs and statewide websites • Monitor search engine results • Purchase similar-sounding domain names • Check similar sounding domain names • Register your organization’s trademark • Engage pro bono IP counsel • Utilize the state’s bar association

  31. How do I know which new directions are right for my site? • Good content is still the backbone of a good website • Which tools: • Are best at helping people find your content • Allow you to distribute content in a more effective way • Better support advocates • Help you respond with relevant content • Add – not distract – from content and goals of your site

  32. Contacts • David Bonebrake – david@lsntap.org • Liz Keith – lkeith@probono.net

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