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Activating Local Marketing

Activating Local Marketing. Activating Local Marketing. MORE MARKETING We heard you want more marketing That’s able to react to local needs. Activating Local Marketing. Doing more with limited budgets Built Marketing Resource Centre Filled with resources for your community

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Activating Local Marketing

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  1. Activating Local Marketing

  2. Activating Local Marketing MORE MARKETING • We heard you want more marketing • That’s able to react to local needs

  3. Activating Local Marketing Doing more with limited budgets • Built Marketing Resource Centre • Filled with resources for your community • Share marketing resources & ideas

  4. Activating Local Marketing Doing more with limited budgets • Program wide initiatives that engage at local level • Working with local partners to support local marketing initiatives

  5. Marketing Resource Centre One stop shop for marketing tools & resources: • Marketing Tips, Toolkits & Forms • Programs, promotional material • Circulars, templates, logos, links www.bctransit.com/marketing

  6. Activating Local Marketing Success Stories from around the province: • Transit Hero Stories– Anita Wasiuta • Comox Valley YouTube – Michael Zbarsky • Kamloops ProPass – Erin Felker • Powell River Event Days – Gerry Woods

  7. Transit Hero – Tell Your Story Provincial wide campaign emphasizing local engagement • 2010 Spoken word radio campaign (featuring Shane Koyczan) • 2011 Animated TV campaign • 2012 Tell Your Story - social media campaign Transit Hero | Are you the next Transit Hero?

  8. Transit Hero – Tell Your Story Social Media • Twitter • Facebook • YouTube • Pinterest Stories: • Written • Audio • Video Advertising • TV • Radio • on-line • Newspaper • QR codes

  9. Transit Hero – Measuring Effectiveness • Transit Hero site visitors • Online ad click through • Likes • Tweets • Shares • Participants • Local Communities • Earned Media

  10. Comox Valley – Mike Zbarsky • YouTube Rider Stories

  11. Kamloops – Erin Felker • ProPass Employer Marketing

  12. Powell River - Gerry Woods • Event Celebration Days

  13. Marketing Ideas Roundtable Share knowledge & ideas for on-going improvement • Topics to share • What is your community doing? • What should we be doing next? • Scribe • Choose someone to write-up notes on flipchart

  14. During the break, share your story with Meribeth & Sarah. www.transithero.ca

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