Persuasion is an Argument for a Intelligent but Uninformed audience. - PowerPoint PPT Presentation

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Persuasion is an Argument for a Intelligent but Uninformed audience.

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Persuasion is an Argument for a Intelligent but Uninformed audience.

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  1. After carefully considering the visual argument below, write an argument either condoning or refuting this idea. Add support of your own to strengthen your argument: evidence, emotional appeals, and so on. Conclude your brief argument with a convincing statement.

  2. Persuasion is an Argument for a Intelligent but Uninformed audience.

  3. Sound Arguments Makes a Claim Reasons and Evidence Appeal to Emotional and Logical

  4. Narrow the Issue: The intelligent audience probably knows the overview of the topic. Your job is to teach them something new! Profitability of a potential industry - More jobs Incarcerations due to Marijuana Health Effects Hemp Violence due to prohibition Medical Marijuana

  5. Thesis Make a Clear and Specific Claim Tell your position on the issue. Make your thesis the last statement of the first paragraph

  6. What is a Specific Thesis? • General: • Marijuana should be legalized in the United States. • Marijuana should remain a banned substance. • Specific: • Marijuana’s prohibition is costing the U.S. billions of dollars in incarcerations, and therefore, should become a regulated substance like alcohol, so the state can profit from it instead. • Marijuana has been shown to cause significant health risks, especially to children, and must be remain banned in the United States.

  7. Agreeing Audience • Focus on: • Urging readers to a specific action • Concentrate on reinforcing a shared viewpoint • Build emotional ties

  8. Neutral or Wavering Audience • Emphasize: • Importance of the issue • Offer Explanations that clear up misunderstandings • Establish yourself as knowledgeable • Engender trust • Present solid evidence

  9. Disagreeing Audience Goal: Get the Reader to Consider your Point of View • How: • Logical line of Reasoning • Establish Common Ground • Basis of trust • Lots of evidence • Recognize the opposition’s ideas as valid

  10. Logical Lines of Reason- Inductive Reasoning Uses specifics to make a general conclusion Reason 1 Reason 2 Conclusion Reason 3 Reason 4

  11. Logical Lines of Reason- Deductive Reasoning Chain of reasoning Uses generally accepted principles to draw conclusions about the specifics

  12. Reader’s Needs and ValuesEmotional Appeals