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Perry Cooperman -- Simone Santoro -- Casey McConkey. How do you stay up to date?. Digital is Better. Recall: Publishing Industry Issues. Recent technologies have created new trends More digital o riented s ociety Increase in availability of free content ( Marketline , 2012)

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Presentation Transcript
recall publishing industry issues
Recall: Publishing Industry Issues
  • Recent technologies have created new trends
    • More digital oriented society
    • Increase in availability of free content (Marketline, 2012)
    • Increase in the price of paper (Datamonitor, 2011)
    • Supermarkets, supercenters, and Borders (Lukovitz, 2012).
major problem
:Major Problem
  • Target market is too broad
  • Message is not clear
  • Uninformed customers
  • No call for action
slide6
Who is the target market?
  • What is the message?
perry cooperman
Perry Cooperman

New Marketing Strategy

customer lifetime value
Customer Lifetime Value

“The economic value of a customer during the life of the customer’s association with a business.”

-Business.yourdictionary.com

segmentation
Segmentation

(Value Options, 2013)

slide16
“This age group is classified as generation Y and is described to be generally sophisticated with technology and its rapid expansion and growth over the years” – (The Social Librarian)
generation x
Generation X

(Matchstick Strategy, 2012)

work cited
Work Cited
  • Datamonitor: Time Warner Inc. (2011). Time Warner, Inc. SWOT Analysis, 1-12. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=5c8c01cf-5263-4b3f-96cb-f4d4713416c9%40sessionmgr114&vid=2&hid=112
  • Lukovitz, K. (2012). THE NEWSSTAND: WHERE THE LEVERAGE LIES. Audience Development, 27(3), 22-26.
  • Market Line: Time Warner Inc. SWOT Analysis. (2012). Time Warner, Inc. SWOT Analysis, 1-9. Retrieved from, http://web.ebscohost.com.proxy-tu.researchport.umd.edu/ehost/pdfviewer/pdfviewer?sid=ff3be2b9-b679-43ee-9ada-ee571910a1c0%40sessionmgr112&vid=2&hid=112
  • Matchstick Strategies (2012) Meeting Millennials: 5 Characteristics that Define your Newest Customers, retrieved from, http://www.matchstickstrategies.com/meeting-millennials-5-characteristics-that-define-your-new-customers/
  • Value Options (2013) Generations. Retrieved from, http://www.valueoptions.com/spotlight_YIW/gen_x.htm
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