Perry Cooperman -- Simone Santoro -- Casey McConkey. How do you stay up to date?. Digital is Better. Recall: Publishing Industry Issues. Recent technologies have created new trends More digital o riented s ociety Increase in availability of free content ( Marketline , 2012)
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New Marketing Strategy
“The economic value of a customer during the life of the customer’s association with a business.”
(Value Options, 2013)
(Matchstick Strategy, 2012)