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CNN Elections coverage The Good, The Bad and The Ugly

CNN.com Elections coverage The Good, The Bad and The Ugly. Key areas ** Audience ** Collaboration ** Project management ** Innovation in storytelling ** Interaction with audience ** The future. Our audience

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CNN Elections coverage The Good, The Bad and The Ugly

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  1. CNN.com Elections coverage The Good, The Bad and The Ugly

  2. Key areas ** Audience ** Collaboration ** Project management ** Innovation in storytelling ** Interaction with audience ** The future

  3. Our audience Questions we ask ourselves:How do we best inform our audience on both national and local politics? How do we serve both the political junkie and those with basic understanding of politics? ** Challenge to reach political junkies and also those with basic understanding

  4. Worked well: ** Your Races/ Election Essentials feature ** 101s, explainers 

  5. Collaboration Question we ask ourselves:How do you work across various departments and platforms -- and keep everyone (mostly) happy? ** Keeping channels open; explaining rationale behind decisions or direction to everyone

  6. Just some of the departments CNN.com elections works with: ** CNN.com politics editors ** TV political unit ** Other CNN.com departments (copy editors, writers, associate producers) ** Technical ** Design ** CNN Radio/podcast/Headline News/other ** Marketing ** Business Affairs

  7. Worked well: ** Keeping everyone in the loop but not dumping too much information on everyone ** Working with others to come up with something that works online Challenge: Continue to educate across platforms and departments the feasibility, resources and audience of online.

  8. Project management Question we ask ourselves:How do you balance deadlines, needs and resources among a variety of groups (technical, design, editorial, TV, business partners, etc.)? **Beginning early, even with broad deadlines, is key. **Also critical: Establishing roles

  9. Example: Our timeline for 2006 coverage *Late 2005: Started planning with broad ideas and timeline within editorial with some input from Web developers *Feb. 2006: Input from wide editorial, interactivity editor, Exchange (community) editor, video editor *Sept. 2006: Launch of Phase I special with Flash map of ratings, Issues, Exchange *Oct. 2006: Added sections Campaign HQ, Senate, House, Gov. races

  10. Worked well: ** Page or section “ownership” ** Thinking of 2006 as a first step in 2008 thinking Challenge: ** Working with outside companies or resources (such as AP) for data feeds and keeping them on our deadline

  11. Innovation in storytelling Question we ask ourselves:How can we NOT use a text story? ** From 2004 to 2006 and especially in 2008, transition to even more nuggets of information, video, charts, photos, maps to tell the story

  12. Worked well:**Incorporating all different kinds of media on pre-election coverage and election night  Challenge:**Continuing to enlighten others on the benefits of multimedia storytelling. Building awareness and expanding training and technical resources

  13. Interaction with audience Question we ask ourselves: How do you engage your audience? How do you keep audience interest high over a long news period? ** Make them part of the process  ** Keep them educated about what’s ahead Even more important for ‘08 coverage: ** Give readers an outlet for opinions - Community Caucus ** Exchange integration ** Your Races/Personalization - expansion

  14. The future Question we ask ourselves:How can elections online further evolve? ** Goals for CNN.com’s 2008 election coverage: Give our readers: -- Latest news -- Debate/interaction/community -- Research tools (automation, next level) -- Entertainment/opportunity to laugh

  15. Challenge:** Balance coverage of a large field of candidates ** Maintain reader interest in record long election season ** Exceed success of past coverage

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