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UK Grocery Retailer Insights

UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 23rd June 2013. Clapham, Witham – Wednesday 19 th June. Key Customer Themes : Clubcard Voucher Exchange: Theme continues in store and is supported by outside A-boards.

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UK Grocery Retailer Insights

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  1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 23rd June 2013

  2. Clapham, Witham – Wednesday 19th June • Key Customer Themes: • Clubcard Voucher Exchange: Theme continues in store and is supported by outside A-boards. • Price Promise: Is heavily promoted in store with security shrouds, overhead signs, hanging signs and bus stops. • Tesco's Loves Baby: The baby aisle has various of offers which is highlighted by bus stops, an outside banner and A boards. • General Feel: The store was quiet at time of visit and there were several staff on tills but very few on sales floor. There was lots of £1, £2 and half price offers on end of aisle displays. Key Deals: • Andrex Toilet Tissue 9pk: £3.50 • Pampers Nappies: 3 for 2 • Special K Cereal: £2 • Pilgrims Choice Cheese: ½ price • Twinning's Tea Bags 80pk: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  3. Roehampton – Wednesday 19th June • Key Customer Themes: • NEW The Holiday Shop: 18 bays dedicated to holiday related items at the back of store seasonal aisle. Advertised with overhead signs directing consumers to the aisle together with bus stops and barkers. • NEW Ramadan: POS supporting the theme with 5 dedicated bays. • NEW Christmas Saving Card – Earn Up To £6 Bonus: This festive theme is advertised over the checkout points on large POS signage. • Price Lock: The theme continues throughout the central aisle, highlighted by bunting on aisle ends. • Let’s Garden & Outdoor Living: The store continues to display garden equipment and ornaments in the entrance. Garden related items remain on 30 bays, advertised by a variety of promotional signage, bunting and bus stops. • Rollback: This theme is now being advertised on beanies sited on shelves throughout the store. • General Feel: The store has a clean feel with fully stacked shelves. The main themes being The Holiday Shop and Let’s Garden are extremely prominent on entry. Key Deals: • Pepsi/Tango 2 Litres: £1 • Milk 4 Pints: £1 • Instant Barbeque: £2 • Cathedral City Cheese: £3 • Selected Wines: 3 for £10 • Selected Meats: 3 for £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  4. Witham Essex – Wednesday 19th June • Key Customer Themes: • NEW Cheers To Summer: Multiple summer offers along the BWS aisle supported by various hanging signs as well as banners outside. • NEWBaby & Toddler Event: Plenty of offers being advertised down the baby aisle with overhead directional signage. • NEW Fuel Saver: Promoting gift cards for various stores to get 1p off per litre with every £10 spent. This theme is highlighted by end of aisle signs. • Bring On The Great Outdoors: Garden and barbeque related items are merchandised over 10 bays. Supported by hanging signs and shelf fins. • NEW Every Penny Matters: Store advertises their mission to save consumers every penny they can, POS at till points only. • General Feel: The store was clean and tidy on visit. The shelves were well stocked. Plenty of active till points for the busy store. Key Deals: • Fairy Liquid: 2 for £2 / £1.50 each • Various Lager Cases: 2 for £16 / £10 each • Ben & Jerry’s Ice Cream: £2 • J20 4pk: ½ price • Milk 4 Pint: 97p • Andrex Toilet Roll 9pk: £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  5. Wallington– Wednesday 19th June • Key Customer Themes: • NEW Tesco Clubcard: The main and only theme running in store. Highlighted within the store entrance and checkout points. • General Feel: Shelves reasonably filled during a busy period upon visit. Key Deals: • PG Tips 280pk: ½ price • Kellogg’s Cereals: £2 • McVities Breakfast: ½ price • Lucozade 1 Litre: ½ price • Coca Cola 2 Litre: BOGOF • Selected Confectionary Singles: 3 for £1.20 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  6. Hersham – Wednesday 19th June • Key Customer Themes: • Summer: The seasonal aisle still has 5 bays promoting summer related items. Highlighted with high signage, bus stops and barkers. • Brand Price Match: Various POS in store continues to show comparison campaign is still activated within store. • NEW Health & Beauty Event: Advertised in the Health & Beauty department with bus stops and barkers, drawing attention to the offers. • General Feel: The store is well merchandised and clean throughout. Plenty of staff for assistance available on the shop floor Key Deals: • Selected Wine / Champagne: Save 1/3 • Selected Crisps: 3 for 2 • Selected Health & Beauty: Various Offers • Summer Strawberries: ½ price • Cleaning Products: 2 for £4 • Finish: BOGOF info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  7. Stanway – Wednesday19th June • Key Customer Themes: • NEW Amazing Seasonal Deals In Store Today: There are 10 bays dedicated to summer related items. The theme is highlighted by header boards and overhead signs throughout the store. • 100's Of Offers In Store Today: There is various POS highlighting the many offers around the store. Offers include BOGOF's, half price items and items at £1. • Sourced Locally: This theme continues throughout the store, with POS highlighting products that have travelled fewer miles. • NEW Great Days Out With Kappa: The offer is promoted throughout the store with overhead signs. • General Feel: The store entrance felt cluttered with too many A frames and lots of baskets. The store was bright and clean but various shelves needed filling and very few staff on hand to help. Key Deals: • Pilgrims Choice Cheese: ½ price • Robinsons Squash: £1 • Schweppes Lemonade: ½ price • PG Tips Tea Bags 80pk: 2 for £3.50 • Cava Marques Monistrol: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  8. Tooting – Wednesday 19th June • Key Customer Themes: • NEW Taste Of Summer: Various seasonal products on offer. These offers are supported with overhead signs, bus stops and barkers. • Win 1000's Of Tickets For Summer Series Of Athletics When You Spend £50 Or More:The theme continues throughout the store advertised on overhead signage as well as bus stops. • How Did We Do Today?: The theme is directed to the customer service desk for customer feedback. Promoted with signs and leaflets on entry. • Outdoor: The seasonal aisle now has 6 bays dedicated the summer outdoor related items. Highlighted with directional signs, bus stops and barkers. • General Feel: The store was tidy and clear. The entrance was spacious with fully stacked shelves. Key Deals: • Philadelphia Simply Stir Sauce: BOGOF • Pepsi 8pk: ½ price • Capri Sun 10pk: £2 • Belvita Biscuits: ½ price • Selected Meats: 3 for £10 • Hula Hoops / Mini Cheddars: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  9. We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. e-mail us call us follow us find out about us read a blog by us info@cosineuk.com 01844 296700 @CosineUK CosineUK.com Cosine Blog

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