BUS 330 UOP Tutorial Course / Uoptutorial

1. BUS 330 UOP Tutorial Course For More Course Tutorials Visit www.uoptutorial.com

2. BUS 330 ENTIRE COURSE BUS 330 UOP Tutorial Course BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Week 3 Written Assignment Role of the Marketing Function. What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts. Guided Response: Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the marketing function.

3. BUS 330 Week 1 DQ 2 Products and Services BUS 330 UOP Tutorial Course BUS 330 Week 2 DQ 1 Product Life Cycle DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign. Guided Response: Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the differences between services and products. Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source. Guided Response: Review several of your peers’ posts. Respond to at least two of your peers to provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the product life cycle.

4. BUS 330 Week 2 DQ 2 Product Usage Categories BUS 330 UOP Tutorial Course BUS 330 Week 3 DQ 1 Customer Relationship Management Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice. Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this? Which items might substitute for another item? Why did you choose that substitute and how might it affect demand? Guided Response: Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source. Guided Response: Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.

5. BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 UOP Tutorial Course BUS 330 Week 3 Written Assignment (Dramatic Youth Population) Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path? Guided Response: What products and services will interest these new youth markets? Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products and services. Will marketers in these countries use similar

6. BUS 330 Week 5 DQ 1 Corporate Social Responsibility BUS 330 UOP Tutorial Course BUS 330 Week 5 DQ 2 Marketing Ethics and Children Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source. Marketing Ethics and Children Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.  You must use the text and at least one additional scholarly source. Guided Response: Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to reevaluate their explanations.  Provide examples that support your peers’ explanations or that provide a different perspective.

7. BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) BUS 330 UOP Tutorial Course Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation as it relates to the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product you’ve selected. How would you develop, execute, and measure a campaign for this product?

8. BUS 330 UOP Tutorial Course For More Course Tutorials Visit www.uoptutorial.com