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Mastering Persuasive Writing: Techniques and Strategies for Effective Communication

Persuasive writing is a powerful art that influences opinions and decisions. This writing style allows you to advocate for a particular position, whether it's to sell an idea, promote a product, or convince an audience of your viewpoint. Key components include a clear thesis, well-organized arguments, and compelling evidence like statistics and expert opinions. Various forms of persuasive writing include editorials, advertisements, and essays. Understanding your audience and using emotional appeal can enhance your effectiveness. Learn to persuade effectively and articulate your thoughts convincingly!

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Mastering Persuasive Writing: Techniques and Strategies for Effective Communication

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  1. Persuasive Writing Written work in which a writer presents a case for or against a particular position

  2. Persuasion…the art of getting what you want! Why write persuasively? • Give an opinion • Sell an idea • Sell a product • Influence the reader • Sell yourself!

  3. What are some forms of persuasive writing? • Newspaper editorials (op-ed pieces) • Magazine commentary pages • Advertisements • Campaign speeches • Book reviews • Essays

  4. What are the components of a persuasive essay? • an issue with more than one side (topic) • a clear statement of the writer’s position (thesis) • clear organization that builds towards a conclusion • evidence supporting the writer’s position

  5. Evidence?! • Arguments • Statistics • Expert opinions • Personal observations • Quotations/Direct References

  6. What is the difference between a fact and opinion?

  7. Fact or opinion? • Pigs are really cute animals. • The school year should be extended. • Homework every night should be mandatory. • All polar bears are left-handed. • College athletes should be paid. • I watched the hockey game on Sunday. • I don’t like reality-based TV. • I watch basketball, but I don’t consider sports to be reality TV.

  8. Persuasive Techniques • Keep audience in mind. WHO are you trying to persuade? • Inform. Use research to back up your opinions. • Use statistics or an expert opinion. • Accentuate the positive. • Appeal to emotions. • Use humor or a real life story to connect with the reader.

  9. Extra Credit Homework Bring in an example of persuasive writing. Be ready to tell the class: • Where it came from (magazine, online, etc) • How you knew it was persuasive • What the author’s position is • Do you think it is a convincing argument? Why or why not? This assignment can be done anytime up through next Friday, March 9.

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