Interior observations

1. Interior observations Look all around the inside of the store for: • Tobacco advertising • Any representation of a product • May be audible (ads that you hear), graphic (pictures or images) or print (words or text) • Serve no other purpose than to attract and arouse interest in the product

2. Interior observations Tobacco ads • If you see one or more ads, circle “1”.

3. Interior observations Location of tobacco ads: • Look all around the inside of the store and choose the one response that best describes the location of tobacco ads • Ads only where tobacco is sold? • Ads in other parts of the store? • Ads everywhere you look?

4. Interior observations Tobacco ad with “special price”: • Price is a special or limited time offer • Contain words like: • “Special value” • “Special offer” • “Cents off” • Do NOT include: • “Everyday low price” • “Value brand”

5. Interior observations Tobacco ad with “special price” Newport Marlboro

6. Interior observations Tobacco ad-multi-pack discount: • Customer must buy more than one pack to get the discounted price • Examples: “buy two packs, get one free”, “two for the price of one”

7. Interior observations Tobacco ad-free gift with purchase • Something is given to the customer at the time of the purchase of cigarettes • Example: lighters, bottle openers, key chains, or mini-radios • Do not include mail-in offers, contests, prizes or “points” programs • Do not include complimentary matches

8. Interior observations Tobacco ad-free gift with purchase

9. Interior observations Tobacco ad-illuminated: • Uses neon, back-lighting or other lighting to attract attention

10. Interior observations Tobacco ad-mechanical • Uses moving parts to provide interest

11. Interior observations Tobacco ad-child’s eye level: • Below 3 ½ feet or about counter height