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Interior observations. Look all around the inside of the store for: Tobacco advertising Any representation of a product May be audible (ads that you hear), graphic (pictures or images) or print (words or text) Serve no other purpose than to attract and arouse interest in the product.

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interior observations
Interior observations

Look all around the inside of the store for:

  • Tobacco advertising
    • Any representation of a product
    • May be audible (ads that you hear), graphic (pictures or images) or print (words or text)
    • Serve no other purpose than to attract and arouse interest in the product
interior observations2
Interior observations

Tobacco ads

  • If you see one or more ads, circle “1”.
interior observations3
Interior observations

Location of tobacco ads:

  • Look all around the inside of the store and choose the one response that best describes the location of tobacco ads
    • Ads only where tobacco is sold?
    • Ads in other parts of the store?
    • Ads everywhere you look?
interior observations4
Interior observations

Tobacco ad with “special price”:

  • Price is a special or limited time offer
  • Contain words like:
    • “Special value”
    • “Special offer”
    • “Cents off”
  • Do NOT include:
    • “Everyday low price”
    • “Value brand”
interior observations5
Interior observations

Tobacco ad with “special price”

Newport

Marlboro

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Interior observations

Tobacco ad-multi-pack discount:

  • Customer must buy more than one pack to get the discounted price
  • Examples: “buy two packs, get one free”, “two for the price of one”
interior observations7
Interior observations

Tobacco ad-free gift with purchase

  • Something is given to the customer at the time of the purchase of cigarettes
  • Example: lighters, bottle openers, key chains, or mini-radios
  • Do not include mail-in offers, contests, prizes or “points” programs
  • Do not include complimentary matches
interior observations8
Interior observations

Tobacco ad-free gift with purchase

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Interior observations

Tobacco ad-illuminated:

  • Uses neon, back-lighting or other lighting to attract attention
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Interior observations

Tobacco ad-mechanical

  • Uses moving parts to provide interest
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Interior observations

Tobacco ad-child’s eye level:

  • Below 3 ½ feet or about counter height