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2X Incandescent Dec 10, 2012. Advanced Lighting Technologies: Enabling ‘2X Incandescent’. Materials. Lighting. 2X Bulbs. IR Capsule Turnkey equipment Capsule manufacturing Development. IR Coating Coating machines Coating services Development. What is ‘2X Incandescent’?.

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slide1

2X Incandescent

Dec 10, 2012

slide2

Advanced Lighting Technologies: Enabling ‘2X Incandescent’

Materials

Lighting

2X

Bulbs

  • IR Capsule
  • Turnkey equipment
  • Capsule manufacturing
  • Development
  • IR Coating
  • Coating machines
  • Coating services
  • Development
slide3

What is ‘2XIncandescent’?

Filament based – just like incandescent An Advancing Technology

Thin-film coatings reflect infrared energy back to the filament to ‘recycle’ into light energy

Visible light is transmitted

* 1879-1989 data taken fromGE Corp

R&D report 98CRD027, Feb. 1998

Narrow legs reduce end losses

  • The LpW of the 60 Watt, 120V, 1000 hr incandescent lamp has increased exponentially over its lifetime
  • ADLT launch schedule includes:
    • 32 LpW Q1, 2013
    • 35 LpW Q3, 2013
    • 45 LpW Prior to 2017
  • 45 LpW, 1000 hr life has been proven
slide4

Why ‘2X Incandescent’?

  • To date, many consumers have not embraced CFL for varying reasons
  • LED A-line lamps currently have a high initial cost and are not available in higher lumen packages
  • Legislation compliant A-line halogen provides low initial cost but minimum energy savings and compromised light output
  • Incandescent is the lamp of choice for residential applications
    • Warm color, best color rendering (100 CRI)
    • Fully dimmable
    • Compatible with timers and motion sensors
    • Same lamp size lamp and shape
    • Instant light
    • Safe (no mercury, RoHS compliant)
  • 2X Incandescent provides significant energy savings
    • 50% energy savings vs. incandescent
    • 30% energy savings vs. legislation compliant halogen
    • 32 lumens per watt moving to 45 lumens per watt
    • Reduced heat

43W=60W and 72W=100W LC halogen

30W=60W and 50W=100W 2X incandescent

100W

Incandescent

50W

2X Incandescent

slide5

2X Incandescent: A-Line Products (2013 Launch)

100W

60W

150W

2X Incandescent provides increased energy savings, longer life

No longer manufactured beginning Jan 2011 (CA) , Jan 2012 (US)

No longer manufactured beginning Jan 2013 (CA), Jan 2012 (US)

Based on 821 hours/year residential, Navigant Consulting, 2011

Independently tested by EPRI (Document #1025779 at EPRI.com)

slide6

2X Incandescent: Residential PAR Products (Mid 2013)

2X PAR Halogen provides increased energy savings, longer life

Not manufactured after July 2012

Projected

Based on 889 hours/year, Navigant Consulting, 2011

slide7

The Market

    • Residential Installed Base (US)133 million 1.7 billion 228 million
    • Energy inefficient
    • - Incandescent
    • - Halogen
    • Top 3 Market Barriers
      • First manufacturing cost - requires initial rebate support
      • Consumer awareness – selling ‘energy savings’ while proving quality of light
      • Manufacturing capacity – financing the scale from low to high million units
    • 2X Sales Objectives (2013)
      • Launch A-line, PAR and BR ‘2X’ lamp configurations
      • Build upon ‘2X incandescent awareness’
      • Establish sales channels:
        • Ecommerce, traceable by zip code
        • Regional retail, targeting territories with rebate support
        • Direct marketing (kits, promotions)
    • 2X Sales Objectives (Next 5 years)
      • Support mass distribution via big box retail
      • Launch ‘3X’ designs
slide8

Chicken or Egg?

    • Rebate support typically requires scale and established channel
    • Developing channel and scale initially requires rebate support
    • ADLT is seeking manufacturing rebate support for ‘2X incandescent’
    • Channel will be developed by rebated territory
    • Traction will support
      • Scale of manufacturing
      • Cost reduction
      • 3X development
    • ADLT is exploring capital investment as well as ‘Made in US’ opportunities
slide9

Thank You

2X Incandescent

General Information: 2XBulb.com

E-commerce: 2XLightDirect.com (Jan 2013)

Steve Stockdale

440-836-7614

steve_stockdale@adlt.com