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Social Media for Social Good - UNF

Slideshow about Social Media for Social Good - UNF by Ayelet Baron

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Social Media for Social Good - UNF

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  1. Social Media for Social Good United Nations FoundationMay 4, 2009 Ayelet Baron, Director, Emerging Markets, Cisco Romanus Berg, CIO, Ashoka

  2. THIS PRESENTATION WAS CREATED NOT BY ONE PERSON, BUT BY MANY IT’S A PRESENTATION ABOUT THE POWER OF CONNECTING WITH PEOPLE ONLINE AND USING COMMUNITIES TO GET IT DONE http://www.flickr.com/photos/pogonophobia/

  3. Personal Journey: Early Adoption 1 http://www.flickr.com/photos/dimarg/2911584814/

  4. The Journey

  5. The Journey http://www.flickr.com/photos/nsocialmedia/1320817881/

  6. 2 How Social Media is Changing Relationships http://www.flickr.com/photos/matthamm/2945559128/

  7. http://www.flickr.com/photos/webinteger/189271437/

  8. Social media is people sharing information, having conversations and connecting online

  9. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Neil Perkin ‘What’s Next in Media’ (Slide 9) Source: Universal McCann Comparative Study on Social Media Trends April 2008

  10. Influence Revolution Consumers dictate PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Talk face to face Personal blog Comments on blogs Phone call Social network page Comments on websites Talk face to face Widgets Viral emails Talk to shop worker Phone call Consult a professional Video sharing site Auction websites Talk face to face Talk to shop worker Readers Letters Photo sharing site Wish lists Talk to shop worker Consult a professional Phone in; TV / Radio Chat rooms Ratings on retail sites Readers letters SMS Message boards Reviews on retail sites Phone in; TV / Radio Government, monarchy, religious institutions dictate the agenda Social Bookmarking Price comparison sites Email Professional media dictate Instant Messenger Chat room Social shopping sites Universal McCann, When Did We Start Trusting Strangers?

  11. COMMUNICATIONS MEDIA SOCIAL MEDIA Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation Source: Neil Perkin ‘What’s Next in Media’ (Slide 9)

  12. SUDDENLY MEDIA IS A MASS OF CONVERSATIONS AND YOU CAN’T CONTROL THEM

  13. THE VALUE EQUATION IS CHANGING = Attention Content = Attention, participation, interaction, content Content, tools, services http://www.flickr.com/photos/wespionage/

  14. SOCIAL MEDIA MAY BE HERE TO STAY BUT THE TOOLS ARE TEMPORARY "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/

  15. “It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/

  16. Twitter Hits Mainstream Media

  17. University of Mary Washington Faculty Academy 2007 CogLogDog Blog 2007

  18. Thousands of people from around the world create, upload, share, discuss and purchase original LEGO creations online every day They probably wouldn’t all fit around this table Willem van der Horst, Strategist, iris Digital…http://icecream4everyone.blogspot.com/ http://www.flickr.com/photos/misbehave/

  19. Start with a Purpose in Mind: Measurable Objectives Are you investing enough time and energy? Is this part of your day or are you chasing time?Can you drive value? http://www.flickr.com/photos/artsyt/

  20. Source: http://nonprofitsocialnetworksurvey.com/

  21. Experiment & Get Tool Mix Right Adapted from: Christian Renaud, Technology Intelligence Group

  22. THE TOOLS ARE OUT THERE WHAT ARE YOUR GOALS? WHAT IS YOUR INVESTMENT? WHAT DOES SUCCESS LOOK LIKE? http://www.flickr.com/photos/stabilo-boss/93136022/

  23. CREATE CONTENT THAT IS REMARKABLE If the web is a mass of conversations, then get talked about Create content and services that are worth passing on Make it as easy as possible for your fans to find it and spread the word http://www.flickr.com/photos/oldflints/

  24. THINK ABOUT HOW YOU MEASURE It’s not all about page impressions Broader use of hard metrics – users, time spent, interactions, pass-alongs …combined with digital ethnographic measures http://neilperkin.typepad.com/only_dead_fish/2008/04/blended-measure.html

  25. 2a Non-Profit Examples

  26. Beth Kanter Raised $200,000

  27. Twitting for Charity: • Twitter co-founder Biz Stone launched a campaign asking those with Sept. birthdays to accept online donations in leui of gifts this year • Donations for Charity:Water, which builds wells in Ethiopia. • Many did: the site claims to have raised $393,000 since the end of August. Are Twitter Users More Generous than Facebook? Dollars per Click Through Twitter: $4.50 Facebook: $0.29

  28. WHAT WE LEARNED Committed and driven volunteers contributed hundreds of hours of their time Early adopters can get results … but needs to be based on relationships that are long term What if 25 additional charities try this strategy? Ref:http://www.fistfulayen.com/blog/ Image: http://www.flickr.com/photos/stoyan/

  29. http://philanthropy.com/news/updates/8005/online-networks-produce-little-revenue-for-charities-study-findshttp://philanthropy.com/news/updates/8005/online-networks-produce-little-revenue-for-charities-study-finds

  30. 3 Ongoing Dialogue: Creating Sustainable Online Network

  31. 40 Never doubt that a small group of thoughtful, committed citizens can change the world Indeed, it's the only thing that ever has Margaret Mead (1901-1978)US Anthropologist, Author flickr.com/photos/luckytom

  32. Building A Sustainable Online Network of Social Entrepreneurs and Practitioners for Social Good Moving from knowledge repositories (people-to-information) to knowledge collaboration (people-to-people)

  33. OBJECTIVES Pilot an online network of practitioners and social entrepreneurs to create dialogue to drive incremental change around solutions Create a scalable “social innovation toolkit” for the developing world to drive an adoption strategy that can be expanded and sustained by other practitioners Focus on the citizen sector as the baseline for implementing successful communities http://www.flickr.com/photos/arbegofoto/

  34. “Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg

  35. http://www.youtube.com/watch?v=2eLZAMv6kVU&feature=player_embeddedhttp://www.youtube.com/watch?v=2eLZAMv6kVU&feature=player_embedded

  36. “The other guys think thepurposeofcommunicationis to getinformation.We think thepurpose of informationis to fostercommunication.”Mark Zuckerberg, CEO Facebook Jason Oke, Director, Strategic Planning, Juniper Park, Canada…http://jasonoke.wordpress.com/ http://www.flickr.com/photos/differentperspective/114394347/

  37. Innovate Connect Collaborate Engage On real time issues and solutions regardless of geographic location Address day-to-day issues and build relationships the right people, issues, and solutions at the right time Leverage practices to scale solutions

  38. Reputation – the entire community of members are practitioners and subject matter experts, rather than a primary contributor and a passive audience of consumers. This is also the first ongoing mechanism for these experts to confer, as they’re geographically isolated and have minimal opportunities for collaboration. Purpose – these are members inherently vested in their mission. Their mission’s outcome can be dramatically amplified by collaborating with fellow experts in the field – something that they largely cannot do today within their own organization, let alone across like-minded organizations and other communities.

  39. LINEAR Scheduled Appointment Sit back Messages NETWORKED On demand Whenever, wherever Participative Experiences Content we know you like (because you’ve told us) Content we think you’d like We control the way it is delivered We allow you to play with it, pass it on

  40. So What About You? http://www.flickr.com/photos/kamshots/

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