enabling business with social media tools at cisco n.
Skip this Video
Loading SlideShow in 5 Seconds..
Enabling Business with Social Media Tools at Cisco PowerPoint Presentation
Download Presentation
Enabling Business with Social Media Tools at Cisco

Loading in 2 Seconds...

play fullscreen
1 / 25

Enabling Business with Social Media Tools at Cisco - PowerPoint PPT Presentation

  • Uploaded on

There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

Enabling Business with Social Media Tools at Cisco

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. Enabling Business with Social Media Tools at Cisco Ayelet Baron VP, Strategy and TransformationCisco Systems Canada, Inc. March 21, 2011

    2. For Boomers, this is RadicalFor Generation Y, this is Business As Usual Today’s Reality • Consumers increasingly trust strangers for movie, book, travel and restaurant recommendations • We expect instant, transparent and authentic information • We want to be part of the conversation; we don’t want to be marketed at • We feel overwhelmed by information because we don’t always know how to filter information • Word of mouth and trusted sources are more important than ever

    3. What Social Media is… • A way to connect people online to have conversations and exchange information • A way for consumers to communicate directly and connect with brands and people • A way for brands to strengthen communities • Viral, via mobile and web based platforms What Social Media is Not … • Social media is not FREE. Takes time investment and engagement • A strategy • Broadcasting • The are no real experts or gurus • Driven by tools but people http://linasrivastava.com http://riptideonline.com Social Media Basic Training

    4. It’s About Enabling Your Business Strategy; Not the Social Media Tools

    5. The World in 2011 Viral/Organic (Not Paid, Capturing Minds, Reviews, Integration) Two Way Communication (Conversation, Listening, Responding) Relationship Building (Connecting, Conversations, Two-Way Communication) Conversations (Across Domains, Relationships, Open Leadership, Communities)

    6. Enabling Business Strategy with Social Media:5 Key Steps

    7. Cisco’s Social Media JourneyAddress Business Needs, Uncover opportunities Engage Customers Reduce Costs Extend Reach

    8. Cisco Flip Case Study

    9. Flip Team Uses Cisco SocialMinerhttp://www.cisco.com/en/US/products/ps11349/index.html • Effectively monitor Twitter conversations at faster rate,increasing ability to interact with fans and consumers. • One FTE social media resource: • Monitors Twitter—scanned hundreds, if not thousands of posts. Get 10-20 posts per hours and as many as 50 per hour on Twitter, many with direct questions. • On Facebook—get 10-20 posts a day even if they don’t post anything. Replies to posts can range anywhere from 20-300+ per post over the course of a day. • Quickly scan posts and focus on important ones such as interacting with a consumer to influence their purchase decision. Consumer then often becomes an advocate and speaks about their experience publicly. • Address comments on service that the user deemed unsatisfactory or unhelpful (e.g. the time it takes to process returns and receive a new camera). Enables operational improvements. • Capture celebrity comments and share/repost them.

    10. Helping with Purchase Decisions and Encouraging Conversation

    11. Providing Expert Advice & Product Support