1 / 13

Being an Effective SEO within your Organization Tony Adam

Being an Effective SEO within your Organization Tony Adam. November 11 th , 2008. About Tony Adam - How I got here?. SEO Manager @ Yahoo! My Background: Technology Consulting, Sales, BizDev, etc. SEO Evangelism Program/Project Management Where you’ll find me: http://tonyadam.com/blog

ayasha
Download Presentation

Being an Effective SEO within your Organization Tony Adam

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Being an Effective SEO within your Organization Tony Adam November 11th, 2008

  2. About Tony Adam - How I got here? • SEO Manager @ Yahoo! • My Background: • Technology Consulting, Sales, BizDev, etc. • SEO Evangelism • Program/Project Management • Where you’ll find me: http://tonyadam.com/blog http://twitter.com/tonyadam

  3. How do you start being effective?! • Get an understanding for the People you work with and interact with. • Find out who the business stakeholdersare in your organization. • Know what projects are in progress and if there is any opportunity to create SEO Projects.

  4. Take a moment… It is extremely important to understand the “Company Culture”

  5. How do you learn the “Company Culture” • Are you in an organization that moves quickly? Slowly? • What are the personality types? How do you interact with them? • Who can you approach to move your agenda? • Be patient and grow thick skin.

  6. Build Relationships and Partnerships • Create relationships with the right people. • At Yahoo!, we call these people our “SEO BFF’s.” • Partner horizontally with anyone and everyone. • I’ve found working with Standards teams are your best in. • Make Friends • Hang out with people • Have “Dates” • Drive By’s!

  7. Be Everywhere and Get Integrated • Integrate into Processes: • Planning & Strategy (get on the release calendar) • Design & Development (Review Meetings, Guidelines, etc.) • QA (Ensure things are built correctly) • Go to Market (Blogging, Social Media, PR, etc.) • Leads & Review Meetings are VERY important!

  8. Set and Manage Expectations • What do you plan on achieving and can it be quantified? • When are you planning on getting it done by? • Be clear about the expectations. • Pick your battles wisely.

  9. Creating SEO Guidelines • Build SEO Guidelines into Product Development: • Content & Copy • User Experience & Design • Engineering/Development • General Guidelines… • Review Product Specs

  10. Broaden Your Audience…Reach Everyone • Train the entire organization on SEO • Push out SEO Knowledge through: • Internal Blogs • Internal Wiki • Newsletters • Setup Office Hours • “SEO Hours”

  11. Be Passionate and Evangelize SEO • Be passionate, bring tons of energy & get people excited about SEO. • Get SEO into every conversation possible. • Find people that will be your “Mini SEO Evangelists” within your Organization • Talk about Success Stories

  12. The Quick and Dirty Key Takeaways • Understand the Company Culture • Build Relationships and Partnerships • Get Integrated into Processes and Manage Expectations • Create SEO Guidelines • Train and push knowledge to everyone possible • Show your passionate and get people excited

  13. THANK YOU! Tony Adam - SEO Manager at Yahoo! tadam@yahoo-inc.com Where to find me: http://tonyadam.com/blog/ http://twitter.com/tonyadam Text “follow tonyadam” to 40404 tony@tonyadam.com

More Related