1 / 21

Health & Wealth: Final Presentation

Health & Wealth: Final Presentation. Garrett Bergquist Austin Fax. Project Overview. “The desk will produce on-air and online stories, news series, panel discussions and community outreach on the quality of life, economy and health of the mid-Missouri region.”

ayanna
Download Presentation

Health & Wealth: Final Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Health & Wealth: Final Presentation Garrett Bergquist Austin Fax

  2. Project Overview • “The desk will produce on-air and online stories, news series, panel discussions and community outreach on the quality of life, economy and health of the mid-Missouri region.” • “This project is similar to Harvest Public Media, a successful collaboration between newsrooms in the Midwest that received significant online and organizational support from a convergence capstone team last fall.”

  3. Executive Summary • Helped launch KBIA “Health & Wealth Desk” web page and weekly newscast • Reported on initial stories • Launched @HealthWealthDSKTwitter feed • Compiled guidebook for future use, including source contact information

  4. Twitter Feed

  5. The H&W Desk Web page

  6. Web Page Analytics

  7. Audience Research • Talked to passersby in downtown Columbia, Jefferson City • Did not know at the time we were focusing on rural community • Very few people knew what we were talking about • Those who did said they wanted to see fewer talking heads, more policy analysis • Planned on posting video of these interviews, but not enough wanted to go on camera (sensitive subject?) • KBIA audience data doesn’t match rural demographics at all

  8. Eric Mattingly • Columbia resident • “There’s no news analysis out there. It’s all sound bites and clips” • Feels better analysis could help people make more informed decisions

  9. Mary Beth Doerr • Jefferson City • Wants to see more regular people, fewer talking heads • “There’s a lot of regular people with a lot of very good opinions”

  10. Interview Video (10 min)

  11. Source Research • Talked to • Legislators • Healthcare professionals • Large and small business professionals • All said they wanted to see more policy, less politics

  12. Sen. Maria Chapelle-Nadal • Health, Mental Health, Seniors and Families Cmte. • Says constituents usually never hear about issues unless media report extensively on them • “Many times, in the media, what we hear is the politics.”

  13. Sen. Scott Rupp • Chairman, Small Business, Insurance and Industry Cmte. • Local media don’t dig deep enough on effects of businesses coming or leaving • “Yeah, they’re gonna create 249 jobs, but what does that mean to the average person?”

  14. Bill Morrisey • President, Kilgore’s Pharmacy • Local media cover same companies over and over again • More comprehensive coverage could end up supporting local businesses

  15. Setup • H&W page created during KBIA.org redesign • Fenston looking for “audio blog posts,” not necessarily standard packages • Twitter launched in early November • Facebook page considered, nixed

  16. Reporting Work • Audrain Voters Plump for Public Health • Rural Post Offices Hoping for a Break • Pursued other stories, but these ideas ultimately fell through

  17. Problems • Communication • Left out of loop, and we didn’t make strong enough effort to get in • Not told of rural focus until about a month into semester • Fenston: Not sure what his role, expectations should have been • Other reporting commitments • Newsy • KOMU • Proximity, availability of sources

  18. Sustainability • Created guide for anyone working on H&W in future • Includes contacts, Twitter info, etc. • Possible partnership with Harvest Public Media?

  19. What have we learned? • Very low awareness in these communities about issues • KBIA audience demographics don’t match communities at all • 67% of KBIA listeners have Bachelor’s or higher, versus 17% of Mexico • Twitter unlikely to be a major news source • Need more physical outreach, should have spent more time on this

  20. Conclusions • Extremely worthwhile endeavor • Should be sole reporting commitment for future students (no KOMU, no Newsy) • Could be good for students in B3 or J4806 • Outreach could be good follow-on capstone project

More Related