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Measuring the impact of Stirling University Library s subject resource web pages

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Measuring the impact of Stirling University Library s subject resource web pages

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    1. Measuring the impact of Stirling University Library’s subject resource web pages

    2. Stirling University 7,000 UG students 1,800 PG students Research led, Student focussed Founded by Royal Charter in 1967 Campus is situated on a 310 acre estate with loch and 18th century castle Library holds 500,000 volumes, access to 137 electronic databases and c9,000 e-journals

    3. SCONUL / LIRG Impact Phase 1 in 2003 with 10 institutions Phase 2 in 2004 with 12 institutions 3 seminars in 2004/5 outlining theory and sharing experiences Discussion list and fileshare Focus on both qualitative and quantitative analysis Run by Sharon Markless and David Streatfield

    4. Performance measurement Annual questionnaire survey of services Informal feedback User education evaluation Open user forum Staff / student meetings Occasional focus groups

    5. Subject web pages Key resource in locating subject specific electronic databases New design of webpages imminent 100’s of staff hours each year dedicated to creation and maintenance Number of sources had made pages difficult to use

    6. Project Objectives Do the pages improve the quality of e-resources that students choose Do the pages facilitate improved access to, and exploitation of, resources (purchased by the library) Do the pages influence information-seeking behaviour of students Provide skills and knowledge of impact assessment which can be re-applied to other areas within Information Services

    7. Interview Process Interviews 25 interviews (kept interviewing till “resonance” achieved) 3 rotating interviewers and note takers No tape recording of interview Questions based on a template 21 questions asked Recruited via webpages Interview lasted between 20-30 minutes £10 paid to each interviewee

    8. Interview analysis Spreadsheet created and organised by question Every answer entered into spreadsheet Themes located Representative comments chosen as examples Extremely time consuming

    9. Statistical analysis

    10. Conclusions The library should consider further evaluation tools Most used section was the ‘Finding Information in Journals’ section. Changes made to the page design as a result of feedback General publicity for these pages needs to be increased. Higher level presence on the redesigned Information Services web pages. GetRef and WebBridge should be given a high priority Electronic access to the full text of journals is maintained, and increased if possible.

    11. Lessons learnt Easy to underestimate amount of time required for interviews and data analysis Now wish we had been more ambitious Qualitative data requires a new mindset Evaluation of impact can improve perception within institution Focus resources on key developments and services

    12. Questions?

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