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Ptacek’s IGA

Ptacek’s IGA. Digital Marketing. Digital Marketing at Ptacek’s. Website Email Facebook. ptaceksiga.com. Ptaceksiga.com . Why? Another avenue to reach youth demographic Smart phones, tablets, computers Stay relevant Reach people outside of our mailing area Occasions in our store

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Ptacek’s IGA

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  1. Ptacek’s IGA Digital Marketing

  2. Digital Marketing at Ptacek’s • Website • Email • Facebook

  3. ptaceksiga.com

  4. Ptaceksiga.com • Why? • Another avenue to reach youth demographic • Smart phones, tablets, computers • Stay relevant • Reach people outside of our mailing area • Occasions in our store • Anniversary parties, meat parties, holiday parties, hunting parties. • Customers from 6 hours away getting info off site

  5. Ptaceksiga.com

  6. Ptaceksiga.com • Why? • How do you spell Ptaceks IGA • Who cares, I can barely spell it, just Google it “grocery” “prescott””WI””western WI” • Reduce print media • Advertising budget is about 1.05%, and 2/3 of that is from printing and shipping ad • Living a green lifestyle, and helping your bottom line • Customer feedback • Customer comments are the root of improvements made to daily operations and services

  7. Ptaceksiga.com • What? • #1 Weekly circular • Must be current and accurate • #2 Services • Deli-catering fliers, safe handling, products • Meat-product description, venison fliers • Produce • Bakery • Floral

  8. Ptaceksiga.com • What? • #3 Contact information • How do I find you • Address • Phone number • Email • Facebook • Something a little bit fun, recipes, food handling • Where in the world is your red bag

  9. Ptaceksiga.com

  10. Ptaceksiga.com • How? • Pirate ideas • Get ideas from other websites, look outside grocery industry • Get with your wholesaler, many have great web programs. • Find a local 16 yr old • Make it relevant

  11. Weekly email #1. Give them a reason to read it • Don’t be groupon, childrens place, best buy #2. Informative, relevant, brief • customers are busy #3.Have a way to track it • Movie quotes, red bag photos, give-a-ways

  12. Iron Chefs, • St Patrick’s Day is celebrated internationally on March 17th.  It is named after the birth of St Patrick in 1977. The young lad was born under very unusual circumstances as a devout Packer fan being birthing in the land on 10000 lakes.  He was credited with driving all the mesquites out of WI around circa 1980, however, after the West Bend tornado of 1981 they reappeared. Confusion surrounds the following years until corn beef and cabbage are introduced into his life, he figures if the Irish are happy and lucky, they must know something about this magical meal.  He became a devout practitioner of the meal, and shortly after he got married to a beautiful wife and had 2 children.  The end. • Now for real,  It is named after St Patrick, the most commonly recognized of the patron saints or Ireland.   Over time, St Patrick’s Day has gradually become more of a secular celebration of Irish culture.  Irish folklore tells that one of his teaching methods included using the shamrock to explain the Christian doctrine of the Trinity to the Irish people.  You have now all officially passed your St Patrick’s Day class, and can enjoy some of the finer aspects of the holiday; corn beef, cabbage, and green beer.  For a new take on the classic, follow this link, http://www.foodnetwork.com/recipes/corned-beef-and-cabbage-pizza-recipe/index.html, and try a corn beef and cabbage pizza. • I need a really good red bag pic of St Patties day. Anyone who sends a pic in with St Patties day wins a prize to be determined. • As you know, March is National Frozen Food month. We at Ptaceks have built an igloo that encompasses aisle 9, come and check it out. We will be having samples throughout the weekend as well. You can enter for a  free cruise at http://www.easyhomemeals.com/sweepform.html. Have fun and enjoy your cruise when you win.    

  13. facebook • Very useful for speed and reach • Get immediate information back • Make it worth their time • Make it relevant

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