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Concept Development and Testing

Concept Development and Testing. Product concepts provide detailed versions of new product ideas –What can our product do? Concept test ask target customers to evaluate product concepts – Survey and Study Transformation of concept into solutions – How can these ideas be done?

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Concept Development and Testing

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  1. Concept Development and Testing • Product concepts provide detailed versions of new product ideas –What can our product do? • Concept test ask target customers to evaluate product concepts – Survey and Study • Transformation of concept into solutions – How can these ideas be done? • Pugh Concept Selection Method • Engineering Specification of Product

  2. What can our product do? • Our product can shorten the time for ordering foods and the time for waiting the delivery of foods • Our product can improve service quality • Our product can enhance the table turnaround and boost up the sales volume • Our product can increase profit • Our product can provide forecast of market and customer’s taste / trend analysis

  3. How can these ideas be done? • Breaking each idea into different solutions (Concept Classification Tree) Increase Profit Increase Sales Cost Control Improve Quality Promotion / Advertisement Minimize Labor and Admin. Cost Efficiency of catering activities Reduce waiting time Food Quality Service Quality Hire more staff Electronic Ordering Limit the option of menu Increase Research Customer Analysis Recruit marketing specialist Spy check Reduce human interaction Provide more training “Now, we will pick the BEST concepts”

  4. Engineering Specification of Product

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