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Welcome to the Lead Research Group's TV Webinar: Mastering Call Strategies

Join our exclusive webinar hosted by the Lead Research Group, "The Hallway"! This session dives deep into the art of leveraging television for lead generation. Discover effective strategies like utilizing call tracking, understanding cost per lead, and optimizing your sales process with proven scripts. Learn how to engage clients effectively, share success stories, and master opener/closer techniques to maximize results. Plus, explore the benefits of a nationwide purchasing platform and the beauty of clients calling you directly.

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Welcome to the Lead Research Group's TV Webinar: Mastering Call Strategies

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Presentation Transcript

  1. Lead Research Group Television Webinar Welcome Aboard!

  2. Webinar Tutorial • Lead Research Group • Referred to as “The Hallway”

  3. I Love T.V. T.V.Pros • Time Filters • Reliable • Per Inquiry Fixed Call Costs T.V.Cons • Caller Education • Majority Of States Needed • May Need Opener / Closer

  4. Networks • Nationwide Buying Platform • We Buy On A “Cash Buy” Basis • You Only Pay Per Call • All Networks Who Will Allow Us to Air

  5. Call Tracking • Kall8 Call Tracking • Independent Comp • Call Recordings • Real Time Reports • Geography Reports • Cost Per Lead

  6. Sales Type: Assume! • The Beauty of TV is: They are Calling you! Have your salesman do less talking and the client will talk themselves in to the sale. • FIRST: Talk About Company Achievements • SECOND: Talk About Personal Achievements (Client Stories) • THIRD: Talk About The Strength of The Product • Sample: • Hello - This is Matt, how are you today? • Great! Who do I have the pleasure of speaking with? • Perfect, well Cathy we specialize in reducing loan amounts and • rates without the need to refinance, we have pre-negotiated rates • with Almost Every Lender. Can I ask what made you call in today? • GET THEM INVESTED – Take Notes

  7. Building The “HotDog Machine”

  8. More Ads!

  9. I Love T.V. • Watch Out For: • “Murphy’s Law” • Hang Ups - Recap Division • Opener / Closer Technique • Scripting is Key • Call Volume • One In Four ARE Closable! T.V.Pros • Time Filters • Reliable • Per Inquiry Fixed Call Costs T.V.Cons • Quality Call • Majority Of States • May Need Opener / Closer

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