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What the Ads Don t Tell You: The Hidden Costs of Cars

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What the Ads Don t Tell You: The Hidden Costs of Cars

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    1. www.t-e.nu

    2. What the Ads Don’t Tell You: The Hidden Costs of Cars by Karsten Krause

    3. www.t-e.nu About T&E Members in: Austria Belgium Czech & Slovak Rep Denmark Estonia France Germany Greece Hungary Italy

    4. www.t-e.nu Outline Marketing Influencing Consumer Choice Labelling Needed? Challenges Reducing the Impact on Environment and Health Promoting Sustainable Mobility

    5. www.t-e.nu Marketing

    6. www.t-e.nu

    7. www.t-e.nu

    8. www.t-e.nu

    9. www.t-e.nu

    10. www.t-e.nu

    11. www.t-e.nu

    12. www.t-e.nu Marketing Inaccuracies Hidden Costs to Driver and Society Environmental Pollution Health Problems Safety Risks Social Status

    13. www.t-e.nu

    14. www.t-e.nu Challenges

    15. www.t-e.nu

    16. www.t-e.nu Environmental Impact Air pollution Climate Change Noise Land-use

    17. www.t-e.nu Air Pollution from Road Transport Forecast for London 2005

    18. www.t-e.nu Sustainable Mobility

    19. www.t-e.nu

    20. www.t-e.nu

    21. www.t-e.nu Trends Cars are getting bigger and heavier Car engines are getting more powerful

    22. www.t-e.nu Trends Dieselisation

    23. www.t-e.nu Marketing of Cars in Europe Do good things and talk about them and Selling a donkey as a racing horse and Ignorance of side effects

    24. www.t-e.nu Marketing of Cars in Europe Marketing Expenditure Expenditure: 1,300,000,000 € EU Average: 412 € / per car (in 2002) = 0,7% of sales price Rover: 5.300 € / car VW: 212 € / car

    25. www.t-e.nu NGO Demands (1/2) Good Products Fuel Efficient Cars Safe Cars Clean Clean (...) Promoting Good Use Safe Driving Green Driving Intermodality (...)

    26. www.t-e.nu NGO Demands (2/2) Responsible Marketing Shifting Demand Risk Assessment Information on Full Costs Less emotions (...)

    27. www.t-e.nu Conclusions Marketing should reflect reality PR „Inconsistancies“ create resistance Promote Cars as part of the transport system

    29. T&E is Europe’s primary NGO campaigning on a Europe wide level for an environmentally responsible approach to transport. info@t-e.nu Boulevard de Waterloo, 34 | 1000 Brussels Tel.: +32(0)2-502 99 09 | Fax: +32(0)2-502 99 08 | www.t-e.nu

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