1 / 7

Contextual Advertising Market Forecast to grow at a CAGR of 18.80% by 2023

Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023

avinashgogawale14
Download Presentation

Contextual Advertising Market Forecast to grow at a CAGR of 18.80% by 2023

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MarketsandMarkets Presents The Contextual Advertising Market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The growth of this market is driven by increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement among others.

  2. MarketsandMarkets Presents Market for mobile devices to grow at a high CAGR during the forecast period The Contextual Advertising Market for mobile devices is expected to grow at a high rate during the forecast period. Mobile devices are likely to dominate the Contextual Advertising Market throughout the forecast period as mobile advertising has become one of the major frontiers through which customers can be attracted to any specific brand, product, or service. In addition, advertisers can target individuals depending on their interests and browsing history and customize their advertisements accordingly. Download PDF Sample @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=16579 8900

  3. MarketsandMarkets Presents Activity-based advertising to lead the overall Contextual Advertising Market Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. The largest market share of activity-based advertising can be attributed to the growing number of internet users. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information.

  4. MarketsandMarkets Presents North America to hold the largest share of the Contextual Advertising Market in 2018 North America holds the largest share of the Contextual Advertising Market. This can be attributed to the presence of key players such as Google (US), Facebook (US), and Microsoft (US) in the region. In North America, there is a large number of social media and smartphone users, and the spending on advertisements is exceptionally high compared with other regions. In addition, penetration of mobile devices is high in the US, followed by Canada; this provides marketers a stronger channel to target potential customers.

  5. MarketsandMarkets Presents Key Players Some of the major players in the Contextual Advertising Market are Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US). For More Details - https://www.marketsandmarkets.com/Market- Reports/contextual-advertising-market-165798900.html

  6. MarketsandMarkets Presents About MarketsandMarkets™ MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

  7. MarketsandMarkets Presents Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: https://www.marketsandmarkets.com Content Source: https://www.marketsandmarkets.com/PressReleases/contextual- advertising.asp

More Related