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ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office st PowerPoint Presentation
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ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office st - PowerPoint PPT Presentation


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ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office staff. Should you decide to give a MarketMaker presentation and want more information, the UK extension faculty and staff are glad to assist! Contact: Sara Williamson

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slide1

ATTENTION AGENT:

This presentation is meant to be used as a training tool for

food producers and extension office staff.

Should you decide to give a MarketMaker presentation and want more information, the UK extension faculty and staff are glad to assist!

Contact:

Sara Williamson

Sr. Extension Associate

UK Ag Economics

859-257-7272, ext. 223

is this tool for you
Is this tool for you?

Grow

Process

Sell

EAT

FOOD!!

what does it offer
What does it offer?
  • Identify markets by demographics
  • Access profiles of target markets
  • Locate farm-fresh products
  • Locate processors, retailers, restaurants, farmers markets…any food-related business in Kentucky!
direct marketing streamline the process
DIRECT MARKETING:Streamline the Process
  • Savings for the BUYER
  • More money goes to the FARMER
  • Community and Economic Development
  • Brand Loyalty

BUYERS

SELLERS

examples of use
Examples of Use
  • Retailers looking for local product
  • CSA’s
  • On-farm and Roadside Markets
  • Farmers selling to restaurants
  • Farmers selling to processors
  • Farmers looking for other farmers to partner with
  • Chefs looking for product
  • Institutional buyers looking for local products
  • Farmers selling specialty foods
  • Buyers finding local Farmers’ Market
  • Wholesalers looking for local products