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Media Formats. Used to present selected commercially produced messages and the impact of the media on the effectiveness of message delivery. Food commercials:.

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Presentation Transcript
Media formats

Media Formats

Used to present selected commercially produced messages and the impact of the media on the effectiveness of message delivery.

Food commercials
Food commercials:

When its around a meal time food company's will put up commercials to make you want to buy their food. With them doing this around meal time makes you think about food and makes you hungry. This appeals to the viewers they are trying to get to buy there products.

They brain wash kids to want to eat out all the time instead of having moms homemade cooking.

Doesn’t that ^ make you want a Whopper? They make the food look awesome so your hungry and cant make your own burger.

Advertisers spend more than $2.5 billion/year to promote restaurants and another $2 billion to promote food products.

Advertising facts about teens
Advertising facts about teens:

  • Children and adolescents view 400 00 ads per year on TV alone.

  • More than 100 commercial Web sites promote alcohol products.

  • Many of these sites use slick promotional techniques to target young people.

  • Advertisers have traditionally used techniques to which children and adolescents are more susceptible, such as product placements in movies and TV shows.

  • “Just Say No” as a message to teenagers about drugs seems doomed to failure given that $11 billion/year is spent on cigarette advertising, $5.7 billion/year is spent on alcohol advertising, and nearly $4 billion/year is spent on prescription drug advertising.

  • Ads are now appearing on school buses, in gymnasiums, on book covers, and even in bathroom stalls

  • There are more than 4500 Pizza Hut chains and 3000 Taco Bell chains in school cafeterias around the country

Advertising towards teens
Advertising towards teens:

Big company's will make ads for teenagers to be interested in by putting in a celebrity or popular song that the kids are all listening to. Corporations capitalize on the age-old insecurities and self-doubts of teens by making them believe that to be truly cool, you need their product. Some companies hire "cool hunters" or "cultural spies" to infiltrate the world of teens and bring back the latest trends. Trying to stay ahead of the next trend can be a tricky business.

Advertising facts
Advertising facts:

Over $15 billion a year is spent in advertisements directed toward children in the U.S.

The average child in America watches over 40,000 television commercials in a year, or over 100 a day.

Fast food companies in the U.S. spent about $1.6 billion in advertising in 2006

91% of target audience noticed text and graphics on vehicle advertising

Advertisers are expected to spend $4 billion on Facebook in 2011, of which $2.19 billion will come from U.S advertising.

More than $500 billion a year is spent on advertising worldwide

Elderly ads
Elderly Ads:

In media there are ads apply the elders by showing retirement ads or walk in baths to make living on their own easier.

Ads like the walk in tube and retirement homes makes elderly feel safe and independent.

Ads for children
Ads for children:

They put these everywhere a kid would go with there parents, when kids want something they will throw a fit till they get it or something else and no parent wants a screaming kid in the store. Talk about embarrassing. Advertising company's know this so they put ads on children's channels hoping they see it and when they see them in the store will beg and cry for it. They make the ads flashy, fun and make the toy look like the best thing ever.

Media formats