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Artificial Sweeteners

Artificial Sweeteners. Marketing 4443, Caitlin Murad. Slide A A.C. Nielsen Product Snapshot. Slide B Demographics of the Brands.

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Artificial Sweeteners

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  1. Artificial Sweeteners Marketing 4443, Caitlin Murad

  2. Slide A A.C. Nielsen Product Snapshot

  3. Slide B Demographics of the Brands

  4. Slide C Assigning a Role to the Category

  5. Slide D Category Assessment: Store Audited

  6. Slide E Category Scorecard: SPSS Share of Display

  7. In Store Example: Harps Share of Display

  8. Slide F Category Scorecard: SPSS % Gross Margin Dollars

  9. Slide G Category Scorecard: Mean % Gross Margins

  10. Slide H Roll out the Plan: Recommendations

  11. Slide I Category Review: Changes in Category, Prior Audits

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