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Zara Steadman Jill Przybyla Katie Kirk

LIST. SHOP. SAVE. . Zara Steadman Jill Przybyla Katie Kirk. Key Points. Fits your shopping style Makes shopping YOUR way easier and faster Manage shopping lists See real-time sales and deals GPS and barcode scanning technology Social features. Product. What is FabuList ?.

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Zara Steadman Jill Przybyla Katie Kirk

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  1. LIST. SHOP. SAVE. Zara Steadman Jill Przybyla Katie Kirk

  2. Key Points • Fits your shopping style • Makes shopping YOUR way easier and faster • Manage shopping lists • See real-time sales and deals • GPS and barcode scanning technology • Social features

  3. Product

  4. What is FabuList? • All-in-one, integrated shopping toolkit • Free website • Free app for mobile devices • Android and Apple iPhone

  5. Target Customers Target Customers • B2C Market: Users • Females • 25-45 years old • Urban area • Tech-savvy • Moms on-the-go

  6. Target Customers Target Customers • B2B Market: Advertisers • Nationally-recognized brands • Various stores: electronic, books, toys, grocery • Begin in Austin, TX • Extensive knowledge of the city due to residency

  7. Target Customers

  8. Market Size • Users • According to AMP Agency study, social catalyst category consists of 24 million women that spend $153 billion annually • Social catalyst women: social, smart, trendy, planners, organizers and strong brand advocates • The Grocery Manufacturers of America (GMA) found 62% of customers shop for sales digitally before heading to stores

  9. Market Size • Advertisers • The GMA study also found 83% of CPG executives plan to increase spending on shopper marketing • 76% plan to increase digital spending • Mobile Marketing Association found budgets for mobile marketing will increase by 124% over the next year

  10. Competition • Slifter • Products, prices, images, maps, and shopping lists • TGI Black Friday • Black Friday ads • Grocery Gadget • Shopping lists, coupons, recipes • Holiday Gift Guide • Gift ideas, maps, store hours • All-in-one app provides: • Shopping lists • Collaborative lists • All holidays • Registry • Deal finder • Maps • Social features • Barcode scanner • Gift ideas • Prices • FabuList brings the deals to the customer

  11. Competitive Advantage • Customers benefit: • FabuList brings the deals to the customer • All-in-one, integrated app • Businesses benefit: • Gets customers into stores more frequently • New and engaging way to target customers • Higher conversion rate of purchases

  12. Management Team • Zara Steadman, Product Director • 5 years experience in eCommerce startups • Compact Alliance (Top 500 of America’s Largest e-Retailers) • CampusTech.com acquired by JourneyEd.com • Web designer and developer B2B & B2C clients for 5+ years • Jill Przybyla, Marketing Director • 3+ years experience in B2B & B2C marketing communication • Work ranging from start-ups to large-scale corporations • Background in communication studies • Katie Kirk, Operations Director • Background in management and supply chain operations for Starbucks • Worked in two start-up environments • Currently works in Operations & Communication for GSD&M

  13. Business Model Users Advertisers

  14. Timeline 12/10 Design 1/11 Dev 2/11 Test 3/11 Launch 12/11 iPad 3/11 Marketing 1 Grocery, registry, seasonal 8/11 Marketing 2 Back-to-school, Black Friday, Christmas

  15. Financials

  16. Funding

  17. Investment Opportunity • 5 Years – Triple Your Investment • Stock in the Company • Be a part of Shopping’s next big trend!

  18. Exit Strategy • Evaluate opportunities as they occur • Options: • Merger • Acquisition • Go Public

  19. Questions?

  20. FabuList

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