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Are You Ready for Your Close-up?

Are You Ready for Your Close-up?. Creating Online Videos Jody Wurl, Hennepin County Library jwurl@hclib.org or @ Jodyth on Twitter. Why Online Videos?. Provide 24/7 service Promote your library to a broad audience Use a format that reinforces the library’s relevance in the 21 st Century.

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Are You Ready for Your Close-up?

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  1. Are You Ready for Your Close-up? Creating Online Videos Jody Wurl, Hennepin County Library jwurl@hclib.org or @Jodyth on Twitter

  2. Why Online Videos? Provide 24/7 service Promote your library to a broad audience Use a format that reinforces the library’s relevance in the 21st Century

  3. Moviemaking Basics Write a script or outline Storyboard your shots Set up a microphone, camera, lights Film your feature, plus some b-roll footage Edit the video Host the video online, using consistent tags

  4. Important Production Values Clear audio Stable picture Short viewing time

  5. General Best Practices Reflect the mission of your organization Identify your audience Check for accuracy in your script Develop good production values Get permission to use people who are recognizable, especially minors Make videos as accessible as possible

  6. Screencasting Best Practices Set up a standard template in your software Write a script outline and storyboard it Practice navigating your script until you can do it smoothly Consider adding an audio track or music if possible

  7. Traditional Filmmaking Best Practices Design a standard intro and outro for your videos using your brand Write a script outline and storyboard it Audition for your spokesperson Give the script to your spokesperson to practice with well before filming Make sure you have permission to post anyone recognizable in your video

  8. Questions You Need to Answer Who will make your videos? What do you need to make videos? Where do you film videos? How will you share your videos?

  9. Who Will Make Them? • Library staff • Affiliated staff • Volunteers or interns • Community partners or professionals • If using traditional filmmaking try for • one person on camera • one as director/producer • one as assistant • and whomever you need in front of camera

  10. What Do You Need? Screencasting software Camera with tripod Microphone and/or digital recorder Computer with traditional editing software Optional: lights, backdrop Support from library management

  11. Where Do You Film? Be aware of ambient noise: Does it get picked up on the audio track? Be aware of what’s behind your subject: Is the background distracting? Boring? Will you be filming people without their permission? Be aware of lighting: Are there shadows? Reflections on eye glasses?

  12. How Will You Share Them? Host them on YouTube and/or Vimeo Link to them on your website and social media channels Try to make them accessible through closed captioning for the hearing impaired, and sharing transcripts or using audio captioning for the visually impaired Create a plan to maintain this collection online

  13. Resources MCTC Interns: contact Mary Ahmann at mary.ahmann@minneapolis.edu WebJunction: www.webjunction.org/partners/minnesota/ YouTube’s Creator Hub www.youtube.com/yt/creators/ Me: contact Jody Wurl at jwurl@hclib.org, (612) 543-8521 or @Jodyth on Twitter

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