Coffee Shack and Desperado’s Mexican Cantina • Providing highest quality products • Competitive Prices • Unbeatable customer service • Both Units Smashed 2010 budgets by the middle of August!! 2 new concept offerings for Thorpe Park in 2010
What has encouraged and kept me in the Visitor attractions industry?
“I get paid to ensure that people escape their everyday lives and enjoy themselves to the max – how fantastic is that!!
The challenges Robustness of profits & cash flow High Growth
How?......... through creating amazing experiences. Creating attractions that pull you away from your everyday lives
Know your customer market in real detail. Investment, both small and large scale to match your customer needs. Don’t forget infrastructure, shops and catering. They all help to create the ‘experience’ Assisting our visitors in every way to make for a more pleasant experience. Understanding the people we employ – recognising talent, and providing opportunities. Looking for other markets to maximise revenue streams How do you create an experience?
Where do our customers eat in the ‘outside world’
Training an developing the right people Understanding the customers that visit a visitor’s attraction Investment, both small and medium – short and long- term. Listen to customers and constantly monitor guest satisfaction A round-up “The delivery to our visitors of high quality, memorable, experiences”
“We need to balance the escapism aspects of an attraction with the needs and habits of the consumer to maximise both revenue and visitor experience”