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Pharmanex. Product Training. Cortitrol: Dietary Supplement. Cortitrol is a supplement that assists you in dealing with difficult situations. Take Control!. What is Cortitrol?. Introducing Cortitrol.

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pharmanex

Pharmanex

Product Training

cortitrol dietary supplement
Cortitrol:Dietary Supplement

Cortitrol is a supplement that assists you in dealing with difficult situations.

Take Control!

what is cortitrol
What is Cortitrol?

Introducing Cortitrol

Cortitrol is a unique dietary supplement that addresses the symptoms of a fast-paced lifestyle.

Cortitrol’s ingredients balance the level of cortisol in the body.

background

What is Cortisol?

Background

Cortisol is a hormone produced by your body in response to difficult events.

The occasional release of cortisol is essential to respond to emergency situations. Too frequent release of cortisol can lead to health problems.

cortisol

What is Cortisol?

Cortisol

The role of Cortisol in

Health and Longevity.

today s health demons

What is Cortisol?

Today’s Health Demons
  • 1980’s = Cholesterol
  • Early 1990’s = Free Radicals / Antioxidants
  • Later 1990’s = Insulin / Blood Sugar
  • 2000’s = Cortisol
cortisol in the media

What is Cortisol?

Cortisol in the Media
  • More Than 1,000 News Articles Over the Past Year!
      • Time, Washington Post, Reader’s Digest, etc
  • 1st International Symposium on Cortisol, Stress and Health
      • May 2002
  • New Book: The Cortisol Connection...Why Stress Makes You Fat & Ruins Your Health…And What You Can Do About It
      • Published September 2002
what is cortisol
What is Cortisol?
  • The body’s primary stress hormone:
    • “Fight-or-Flight” response
    • Required by the body for survival
    • Regulates inflammation, carbohydrate metabolism, cardiovascular function, etc…
  • BUT too much of cortisol for too long leads to problems:
    • Repeated exposure to stressful situations (personal, family, work)
    • Modern stressors do not permit “fight-or-flight”
    • Stress hormones do not dissipate
    • Stress can lead to degenerative health consequences
what is cortisol1

STRESS

What is Cortisol?
  • ACUTE STRESS
  • brief
  • normal circadian rhythm
  • adaptive
  • CHRONIC STRESS
  • prolonged & repeated
  • disrupted circadian rhythm
  • maladaptive
what is cortisol2
What is Cortisol?

Impact of Elevated Cortisol in:

  • Obesity & Metabolic Syndrome
    • High cortisol secretion = abdominal fat = illness
  • Suppressed Immunity
    • Associated with low counts of white blood cells
    • Acute psycholsocial and sleep deprivation stress disrupts skin barrier homeostasis
      • Changes due in part from increased cortisol levels.
what is cortisol3
What is Cortisol?

Impact of Elevated Cortisol in:

  • Appetite
    • People who diet have high cortisol secretion
  • Bone Metabolism
    • High cortisol secretion = dietary restraint = implications for bone health
other research

What is Cortisol?

Other Research

Additional research has also identified many other health issues associated with elevated cortisol levels.

slide15

Stress and Health Care Costs

Work Demands

Increased

Health

Care Costs

$$$

Cortisol

Reactivity

Job Control

Ganster et al. Journal of Applied Psychology, 2001, 86, 954-964.

cortisol levels are elevated in

What is Cortisol?

Cortisol Levels are Elevated in…
  • Chronic Stress
  • Sleep Deprivation
  • Dieting / Restrained Eating

Adults who need to control cortisol levels:

    • Get less than 8 hours sleep
    • Feel run-down, lack of mental focus
    • Limit caloric intake to lose weight
    • Often in difficult situations
slide17

The Market: Prevalence of Chronic Stress

  • 80% of workers report feeling stress on the job
  • Stress contributes to half of all illnesses in the US
  • 70-80% of all doctor visits are stress-related
  • >50% all deaths between the ages of 1 and 65 result from stress

Sources: U.S. Center for Disease Control; World Health Organization; www.whmc.af.mil; 2000 Gallup Poll “Attitudes in the American Workplace”

slide18

The Market: Prevalence of Chronic Stress

  • Generalised anxiety disorder affects an estimated 183 million people worldwide
  • People who live in a high state of anxiety are 4.5 times more likely to die prematurely

Sources: U.S. Center for Disease Control; World Health Organization; www.whmc.af.mil; 2000 Gallup Poll “Attitudes in the American Workplace”

slide19

The Solution: Cortisol Management

  • You can control cortisol levels via:
    • Stress Management Techniques
      • Meditation, coping strategies, etc…
    • Exercise
    • Optimal Nutrition
      • LifePak and Tegreen 97
    • Dietary Supplements
      • Cortitrol, LifePak and Tegreen 97
slide20

Common Anti-Stress Solutions

  • Valerian
  • Kava Kava
  • Melatonin
  • Tyrosine

None of these supplements directly address cortisol control

cortitrol

What is Cortitrol?

Cortitrol
  • Enhances feelings of well-being and control in response to difficult situations
  • Improves performance and increased vigour throughout the day
  • Generates better mental concentration and focus
  • Supports weight maintenance efforts
slide22

Cortitrol: Advantage

  • Unique patent-pending dietary supplement that supports healthy cortisol levels
  • Proprietary (company owned) blend & comprehensive ingredients
    • Balances cortisol levels
  • Contains a proprietary, all-natural form of theanine extract
  • Manufactured according to the highest TGA standards and the Pharmanex 6S Quality Process
slide23

Cortitrol: Proprietary Formula

  • Comprehensive, proprietary formula that addresses direct cortisol modulation
  • Scientifically validated ingredients in clinically significant dosages
    • Magnolia Bark
    • Phosphatidylserine
    • Epimedium
    • L-Theanine
slide24

Cortitrol: Product Positioning

Tegreen 97

Antioxidant Protection

Joint Formula

Joint Health

BioGinkgo 27/7

Memory & Concentration

LifePak

Jungamals LifePak for Kids

General Health & Well-Being

Optimum Omega

Heart Health

FibreNet Plus

Digestive Health

Cortitrol

OverDrive

Sports Nutrition

FibreNet

Digestive Health

Weight Management

CordyMax Cs-4

Vitality & Stamina

Fatigue

slide25

OPTIMAL HEALTH

Inner Health

Memory

FibreNet

BioGinkgo 27/7

Protection

Optimum Omega

Joint Formula

LifePak/

Cortitrol

Tegreen 97

OPTIMAL HEALTH FOUNDATION BLOCKS

Jungamals

LifePak for Kids

slide26

Cortitrol: Recommended Usage

  • Take two (2) tablets with your evening meal. For optimal results take an additional one (1) tablet with your morning meal
slide27

Cortitrol: And LifePak

  • Promote Cortitrol to be taken with LifePak.
  • Why?
    • Optimal nutritional health which includes vitamin C, B1, B2, Calcium, Magnesium, Pantothenic acid, and Pyridoxine, combined with cortisol modulation.
slide28

Cortitrol: Ingredients

  • Magnolia Bark
  • Phosphatidylserine
  • Epimedium
  • Theanine
slide29

Cortitrol: Product Support

  • Clinical Studies & references on individual ingredients in the formula
    • Pharmanex Web Site – www.pharmanex.com.au or www.pharmanex.co.nz
    • PubMed Web Site - www.ncbi.nlm.nih.gov/entrez/query.fcgi
  • Also on our web site:
    • Product Information
    • Q&As
    • Training Material
    • General Health Facts
slide30

Cortitrol: Q&A

  • Why does Cortitrol come in tablet form?
    • Better cost value
  • Is there a difference b/w Epimedium brevicornum and koreanum?
    • No. Both are from two similar plants but have the same efficacy, the same active component. TGA preferred we use brevicornum.
slide31

Cortitrol: Q&A

  • Are there any known drug interactions?
    • If you are pregnant or lactating, have a known medical condition or are taking a prescription medication, or are allergic to any component of this product, consult a physician prior to use.
  • Will coffee or caffeine negate the effectiveness of Cortitrol?
    • No, coffee or caffeine will not "negate" the effects of Cortitrol; rather, Cortitrol would be expected to permit the "energy" benefits of coffee but without the "jittery" side effects.
slide32

Cortitrol: Q&A

  • There are several hormones regarding stress besides cortisol. Why is Pharmanex focusing on cortisol and not the others?
    • Cortisol is the primary stress hormone. When we experience stress, cortisol is the stress hormone that remains elevated the longest.
  • Will Cortitrol make it hard for me to sleep at night?
    • In some cases, Cortitrol users have experienced increases in energy levels and makes them feel more alert. We suggest taking Cortitrol in the morning, rather than the evening, which seems to help.
slide33

Cortitrol: Q&A

  • What is the normal range of cortisol levels?
    • The "normal" range for blood cortisol levels is fairly wide, 6-23 mcg/dl, but these levels can vary tremendously in response to stress, illness, and even following meals.
slide34

Cortitrol: Q&A

  • Any drug or medical interactions?
    • We have found that people are able to take Cortitrol with most medications. Just like all of our products, however, we do not know all the potential interactions with Cortitrol. As always, we must recommend that they discuss this product with their doctor or pharmacist who knows their prescription history.
    • If you are pregnant or lactating, or taking a prescription medication, have a known medical condition, or allergic to any component of this product, please consult a physician prior to use. Consult a physician if you are taking prescription "anti-stress" medications such as anxiolytics, sedatives, or hypnotics. Consult a physician if you are taking other CNS depressants, tricyclic antidepressants, anti-epileptics, muscle relaxants, anticoagulants, corticosteroids and quinalone antibiotics. Use of l-theanine concomitantly with chemotherapeutic agents must be done under medical supervision. L-theanine may enhance the effects of doxorubicin, idarubicin, adriamycin, and picarubicin and may ameliorate some of their side effects (PDR for Nutritional Supplements 2001, Sadzuka 1996, Sugiyma 1998, 1999). This supplement should be discontinued two weeks prior to surgery.
slide35

Cortitrol: Marketing Material

  • Pharmanex Brochure (5 pk) $8.00
  • Pharmanex Cap (ea) $12.95
  • Power of Wisdom & Knowledge Video (ea) $7.50
  • Pharmanex Pill Box (ea) $3.00
  • Cortitrol Brochure (5 pk) $4.50
  • The Cortisol Story Brochure (5 pk) $9.50
  • Stress Test Card (5 pk) $11.00
slide36

Cortitrol

  • Summary
    • Balances cortisol levels
    • Proprietary blend of ingredients shown to have direct effects on cortisol levels
    • Proprietary l-theanine ingredient
    • Today’s answer to the fastest growing health demon!
slide37

Cortitrol

  • Next Steps
    • Order Today!
    • Spread the word
    • Ensure all Distributors and Customers benefit from purchasing through ADP.