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数字电视 TVC 广告效果测量 与价值评估解决方案 PowerPoint Presentation
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数字电视 TVC 广告效果测量 与价值评估解决方案

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数字电视 TVC 广告效果测量 与价值评估解决方案 - PowerPoint PPT Presentation


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数字电视 TVC 广告效果测量 与价值评估解决方案. 尼尔森网联 2012.07. 目录. Part 1. 数字电视 点播、回看的广泛 应用和 广告价值. Part 2. 数字 电视点播、回看 广告的 数据解决方案. 案例研究. Part 3. 数字 电视点播、回看 的 广泛 应用和广告价值. 电视和电视广告的巨变. 非线性. 媒介消费者的行为 变化. 交互. 高 清. 依附于内容的广告的 变革. 200 多套 节目. 从看电视到使用电视 —— 交互数字电视用户将更多的时间花费在增值业务上 。.

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数字电视 TVC 广告效果测量 与价值评估解决方案


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