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KEIC – Always At Your Service

KEIC – Always At Your Service. WELCOME RCM STUDENTS 2007 Batch. KEIC – Always At Your Service Presentation on. RCM and Information Sources. RCM and Information Sources By KEIC. Indian Economy

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KEIC – Always At Your Service

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  1. KEIC – Always At Your Service WELCOME RCM STUDENTS 2007 Batch

  2. KEIC – Always At Your ServicePresentation on RCM and Information Sources

  3. RCM and Information SourcesBy KEIC • Indian Economy • The 2nd fastest growing economy in the world The 3rd largest economy in terms of GDP in next 5 years The 4th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015 Expected to become the 3 rd biggest economy in the world after Chinaand US by 2032 • Source: CSO

  4. RCM and Information SourcesBy KEIC • Opportunity • Retail industry • Retail developer • Large corporate houses • Global retailers (FDI) • Foreign brand • Source: Images Retail January 2005

  5. RCM and Information SourcesBy KEIC • Retail Communications Management • Informing • Persuading • Reminding • Source: Retailing Management by Lewy and Weitz

  6. VM Information Requirements • Visual merchandising and display basics • Why display • Colour and texture • Line and compensation • Light and lighting • Types of display and display settings • Where to display • Exterior of the store • Display window construction • Store interior

  7. VM Information Requirements • Successful display • Mannequins • Alternatives to the Mannequin • Dressing the three dimensional form • Fixture • Visual merchandising dressing fixtures • Modular fixtures • Modular fixtures and systems on store planning • Furniture as props • Visual merchandising and display techniques

  8. VM Information Sources • Visual Merchandising and display techniques • Attention-getting devices • Colour plates • Familiar symbols • Making and proscenia • Sale ideas • Fashion accessories • Graphics and signage

  9. VM Information Requirements • Visual Merchandise and Planning • Visual merchandise planning • Setting up a display shop • Store planning and design • Visual merchandising and the changing face of retail • Related areas of visual merchandising and display • Point-of-purchase display • Exhibit and trade show design – industrial display • Fashion shows • Trade organisations and sources • Career opportunities in visual merchandising

  10. RCM and Information SourcesBy KEIC • Information Requirements Analysis • Accounting and control • Brands V/S private label • Buying • Consumer behaviour • Customer service • Competitive environment • Economics • Finance • Source: Retail books from KEIC resources

  11. RCM and Information SourcesBy KEIC • Information Requirements Analysis • Format • Future • Human resources organisation • Information system • Intellectual property • International scenario • Legal and ethical issues • Location

  12. RCM and Information SourcesBy KEIC • Information Requirements Analysis • Marketing/advertising • Merchandising • Online retailing and e-Tailing • Operations • Planning • Point of purchase (P-O-P) • Practice • Pricing

  13. RCM and Information SourcesBy KEIC • Information Requirements Analysis • Personal selling -Promotion • Retail research • Segmentation -Services • Space management, store planning, design layout • Strategies • Supply chain management • Trends • Visual merchandising and display

  14. RCM and Information SourcesBy KEIC • Consumer demographic • Smaller household • Two-income household • Migration to suburban area • Age mix communities • An older population • Increasing mobility • Growth of subcultures and minorities • Diverse household roles • Rise in single parent household • Widening income group • Mood of consumer

  15. RCM and Information SourcesBy KEIC Retail Segment Organised V/S Unorganised Branded V/S Generic or Local Market size Market growth rate Production Per capital consumption

  16. RCM and Information SourcesBy KEIC Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50-100% in 2005-06

  17. RCM and Information SourcesBy KEIC • Retail Format • Supermarket – Apana Bazaar, Food Bazaar • Specialty Store – Bata, Planet M • Department Store – Shopper’s Stop • The Plaza – GFountain Plaza, Chennai • The Mall – Corssroads, Mumbai • The Emporium – The Bombay Dyeing • The Bazaar – Big Bazaar • Stop-over – In&Out of BPCL • Single price denomination – Dollar Store, USA • Kiosk – Pepsi fountain • Source: Retail Management by Gibson

  18. RCM and Information SourcesBy KEIC Retail Segment – Product categorization Super Premium Premium Medium Economy Low Extremely low

  19. RCM and Information SourcesBy KEIC • Responsible growth factors for Retail • Scalable and profitable Retail models are available • in the country • 2. Rapid evolution of New-Age Young Indian consumers • 3. Retail space no longer a constraint • 4. India on the radar of global retailer • 5. Suppliers/brands willing to partner with retailers

  20. RCM and Information SourcesBy KEIC • Retail Segment • Apparel retailing • Big Bazaar • Pantaloon • Vishal Megha Mart • Westside

  21. RCM and Information SourcesBy KEIC • Retail Segment • Jewellery • Titan Industries Ltd. (Tanishq) • Gili • OyzterBay • Carbon • Nakshatra • Enchante • InterGold

  22. RCM and Information SourcesBy KEIC • Retail Segment • Timewear • Titan

  23. RCM and Information SourcesBy KEIC • Retail Segment • Footwear • Royal Sporting House • Sports Station • Planet Sports • Nike • Reebok • Adidas • Woodland

  24. RCM and Information SourcesBy KEIC • Retail Segment • Footwear • Bata • Puma • Fila • Converse • Action

  25. RCM and Information SourcesBy KEIC • Retail Segment • Health and Beauty Care Services • Shahnaz Hussain • VLCC • Lakme Beauty Salons • Personal point • Body Care • Kaya Skin care

  26. RCM and Information SourcesBy KEIC • Retail Segment • Health and Beauty Care Products • 98.4 • Global Healthline • Guardian Lifecare • Health & Glow • CSR • Trust • Pill and Power • Medicine Shoppe

  27. RCM and Information SourcesBy KEIC • Retail Segment • Health and Beauty Care Products • Lifespring • Tango • Himalaya Drug Company • Apollo Pharmacies • Planet Health

  28. RCM and Information SourcesBy KEIC • Retail Segment • Consumer Durables (Covers Mobile) • Sony • Philips • LG • Samsung • Electrolux • Nokia – Reliance - Tata • Big Bazaar • Star India • Raymond • Provogue • Viveks • Woolworths

  29. RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Supermarket -Food Bazaar -Nilgiri’s -Sabka Bazar

  30. RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Hypermarket -Big Bazaar -Giant (Spencer’s) -Star India Bazaar

  31. RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Discount Supermarket -Subhiksha -Margin Free

  32. RCM and Information SourcesBy KEIC • Retail Segment • Catering Services • McDonald • Pizza Hut • US Pizza • Barista • Café Coffee Day

  33. RCM and Information SourcesBy KEIC Retail Segment Book Retailing Crossword Oxford Landmark Shop-in-shops

  34. RCM and Information SourcesBy KEIC Retail Segment Music and Entertainment Music World PVR Inox Fun Republic

  35. RCM and Information SourcesBy KEIC Retail Segment Future Players Reliance Wal-Mart 250-Malls in coming two years Source: DNA March 25th 2006

  36. RCM and Information SourcesBy KEIC Information Sources Newspaper Periodical Data Database

  37. RCM and Information SourcesBy KEIC • Indian Periodical (Newspaper) • Business Line (Catalyst) • Business Standard (Strategist) • The Economic Times (Brand Equity) • The Financial Express • DNA Daily (Advertising)

  38. RCM and Information SourcesBy KEIC • Indian Periodical • Advertising Express • Asian Photography • Better Photography • Brand Reporter • Business India • Business Today • Business World • Consumer Voice • Facts for You

  39. RCM and Information SourcesBy KEIC • Indian Periodical • Franchise • ICFAI Case Portfolio • Images of Business of Fashion • Images Retail • Impact • India Today • Insight • Marketing Master • Outdoor • Outdoor Today

  40. RCM and Information SourcesBy KEIC • Indian Periodical • Indian Journal of Retailing • Outlook • Pitch • P-O-P • Retail Biz • Reserve Bank of India Bulletin • Sarvekshana • Strategic Marketing • Times of India Photography • USP Age • Visual Merchandising and Retail Design • The Week

  41. RCM and Information SourcesBy KEIC • Data Source • Ministry of Statistics and Programme Implementation: http://mospi.nic.in/ • Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm • National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm • Reserve Bank of India: http://www.rbi.org.in/home.aspx • Planning Commission: http://planningcommission.nic.in/ • National Council for Applied Economic Research: http://www.ncaer.org/ • Indian market demographic reprot 1998 • Census of India: http://www.censusindia.net/

  42. RCM and Information SourcesBy KEIC • Data Source • Centre for Monitoring Indian Economy (CMIE) • Indiastat.com • ISI Emerging Markets • KSA Technopak: http://www.ksa-technopak.com/index.jsp • KPMG: http://www.in.kpmg.com/about/overview.asp • FICCI: http://www.ficci.com/ • CII: http://www.ciionline.org/ • AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp • TAM: http://www.tamindia.com/tamindia/index.htm • The Marketing Whitebook • Market forecast and indicators 1997-2007

  43. RCM and Information SourcesBy KEIC • Foreign Periodical • Advertising Age • Business to Business • Campaign • The Economist • Far Eastern Economic Review • Fortune International • Harvard Business Review • International Journal of Advertising • Journal of Advertising

  44. RCM and Information SourcesBy KEIC • Foreign Periodical • Journal Consumer Bebaviour • Journal of Consumer Psychology • Journal of Consumer Research • Journal of Interactive Marketing • Journal of Marketing • Journal of Marketing Research • Journal or Retailing • Journal of Advertising Research • Journal of Brand Management • Ebsco Database

  45. RCM and Information SourcesBy KEIC On-Line Publication: Advertising Age: http://www.adage.com/ads/interstitial_1.html Catalog Age: http://multichannelmerchant.com/ Chain Store Age: http://www.chainstoreage.com/ Consumer Digest Online: http://www.consumersdigest.com/ Convenience Store News: http://www.csnews.com/csn/index.jsp Direct: http://www.directmag.com/ Discount Store News: http://www.dsnretailingtoday.com/ Drug Store news: http://www.drugstorenews.com/ E-commerce News: http://www.drugstorenews.com/

  46. RCM and Information SourcesBy KEIC On-Line Publication: Progressive Grocer and Supermarket Business http://www.progressivegrocer.com/progressivegrocer/index.jsp Promo: http://www.promomagazine.com/ Restaurant Business: http://www.restaurantbiz.com/ Shopping Centers Today: http://www.icsc.org/ Stores: www.stores.org/

  47. RCM and Information SourcesBy KEIC Research Companies America’s Research Group Burke Customer Satisfaction Association Dun & Brandstreet Environsell Shopping Behaviour Research Gallup Organisation GE Information Services Information Resources Inc. Info USA AC Neilson Yonkelovich Partners

  48. RCM and Information SourcesBy KEIC Association Retail Association of India: www.retailersassociationofindia.org National Retail Foundation – www.nrf.com Point-of-Purchase Advertising Institute – www.popai.com Direct Marketing Association: www.the-dma.org Direct Selling Association: www.dsa.org

  49. RCM and Information SourcesBy KEIC Thank You

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