Boom and Bust. CRM as the Primary Tactic in Down Markets. Beware of the Budget Cut!. Everyone is Being Asked to Cut, But is it the Right Move for CRM?. Topics for Today. Overview of current economic environment Why now is the time to increase your marketing and CRM budget
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
CRM as the Primary Tactic in Down Markets
Everyone is Being Asked to Cut, But is it the Right Move for CRM?
VSS R2 17%
VSS R2 22%
Stock Market (DJIA) (1/30)
Housing Starts (Dec)
VSS R2 10%
VSS R2 14%Economic Indicators Show Continued Weakness
Increased Chance of Positive LL’s
Data shown is 2006- 2009 only
“Be Fearful when Others are Greedy and Greedy when Others are Fearful”
1Source: Millward Brown