slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Social Media Career Fair. PowerPoint Presentation
Download Presentation
Social Media Career Fair.

Loading in 2 Seconds...

play fullscreen
1 / 37

Social Media Career Fair. - PowerPoint PPT Presentation


  • 145 Views
  • Uploaded on

Social Media Career Fair. Getting Active in Social Media. Today.  “The skills you had that got you the job are not the skills you need to do the job .” Ford Motor Company. your old job. your new job. Futurist Driving instructor Marriage counsellor Speed dater Mah-jong player

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Social Media Career Fair.' - audra


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Social Media Career Fair.

Getting Active in Social Media.

Today.

slide2

 “The skills you had that got you the job are not the skills you need to do the job.”

Ford Motor Company

slide3
your old job

your new job

Futurist

Driving instructor

Marriage counsellor

Speed dater

Mah-jong player

Astronomer

Bicycle repairman

Dragon Boat racer

  • Communications strategy
  • Internal communications
  • Media analytics
  • Media relations
  • Community relations
  • Business metrics
  • Communications planner
  • Hard worker
but first
but first.

it

context

slide5

movable type

one to many

telegraph & phone

one to one

500 years

4 revolutions

airwaves

one to many

recorded image

one to many

slide6

REVOLUTION

GLOBAL

ONLINE

“the largest increase in expressive capability in human history.”

- Clay Shirky, Author

two drivers
two drivers

trust

technology

trust to operate in society s best interest
trust to operate in society’s best interest
  • Armed forces +43%
  • NGOs +27%
  • Education system +26%
  • Health system +17%
  • Trade unions/labor +2%
  • Legal system -2%
  • Global companies -9%
  • Large national companies -10%

Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”

slide12

Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs

‘The Occupy Movement’ began

17/9/11and is now global

slide14

but we trust

Miss Fong in Hong Kong

slide16
 Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015eMarketer
slide17

in your

pocket

now

powerful

easy

fast

connected

ubiquitous

cheap

slide18

your new job

instructions

build a culture
build a culture

inform

educate

repeat

honesty only policy

identify yourself

social media guidelines

training

constant communication

clarity about home, work

don’t start unless committed

people trust brands that build a personal relationship
people trust brands that build a personal relationship

Mobile Marketing

Social

Networks

Search

Personalized

Online Communities

Blogs

Direct Mail

Rewards

Programs

Online Display Advertising

TRUST

Targeted

Online Brand Content

Personalization

Print

Opt-in E-mail

Radio

TV

Mass

Awareness

Consideration

Trial

Loyalty

Advocacy

Relationships

Digital

Traditional

20

slide21

start by

listening

outreach basics
outreach basics

register

connectfind your voice

start small

be consistent

create a unique voice

be relevant

build a network, create allies

register everywhere

listen and respond

slide25

“We have studies showing that brands connecting aggressively through social mediaare generating far greater revenue growth than those that are not.

Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September, 2009

25

building allies
building allies

to make

friends

be a friend

create relationships

know who is who

conversations are two way

be supportive

make it habit to be online

listen and help

ask for guidance, feedback

be really quick

slide28

in a connected world, power shifts

to those best able to connect.

DovSeidman

milestones
milestones

understand

measure

evaluate

link to business plan

measure engagement

trial programs

ask for feedback

slide33

now a word from my sponsor…

Social Media

  • Listening and Analysis
  • Policy Development
  • Stakeholder Engagement
  • Program Development
  • Training
  • Outreach
  • Crisis Communications

Corporate Communications

Financial Communications

  • Media relations
  • Change management
  • Corporate branding and positioning
  • Reputation management
  • Crisis communications
  • Issues management
  • CSR programmes
  • Internal communications
  • Investor Relations
  • Financial reporting
  • Mergers & Acquisitions
  • Corporate Defense
  • Management Buyouts
  • IPOs/Listings/Capital raisings
  • Private Equity communications support
  • Restructuring

Public Affairs

  • Government Relations
  • Competition issues
  • Merger control issues
  • Regulation issues
  • Litigation support
  • European Affairs
  • Opinion building
  • Policy and legislation monitoring
slide34

GlobalFootprint, Local Knowledge, CoordinatedAcross the World31 offices, 25 countries, 6 continents, 1 firm

  • Over 350 highly experienced professionals
  • Over 40 nationalities
  • Blue-chip clients
slide35

“If you don’t like change,

you’re going to like

irrelevanceeven less.”

General Eric Shineski,

Retired Chief of Staff, U.S. Army

slide36

Follow

Download:SlideShare.net/Wallyballoo

Read:

http://FacingChina.me

FacingChina

Attend: #3Shots - 23 April @ 18:00