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Exploring iPad Origins & Pricing Strategies

Uncover iPad's inception on April 3, 2010, and how prices are determined by market forces. Learn about related products, marketing decisions, and the impact of emerging products and competition in the market.

aubrey-durham
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Exploring iPad Origins & Pricing Strategies

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Presentation Transcript

  1. WEBQUEST Done By: Michelle Joe Yee Ting Xuan Tze Chun Huey Shyuan Nhi

  2. Contents • When did iPad first originated? • How is the Price of iPad determined? • Related/ Associated Products for iPad • Marketing and Pricing Decisions • Emergence of New Products • Increased Competition

  3. When did iPad first originated? • 3 April 2010 in US

  4. How Is The Price Of iPad Determined? • Determined by the demand and supply forces in the market economy. • Market equilibrium occurs at a price where quantity demanded equals to the quantity supplied. • At market equilibrium, there is no tendency for the price or output to change.

  5. iPadis considered a luxury good • Relatively price elastic • Producers' objective: Maximisetheir profits • Increase prices to increase their total revenue

  6. Related/ Associated Products for iPad • Complimentary Products of iPad: • iPadCamera Connecting Kit • Apple VGA Adapter • Apple Composite AV Cable • iPadSmart Cover • iCade • iPad mixer

  7. Marketing and Pricing Decisions

  8. Emergence of New Products

  9. Increased Competition

  10. The End

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