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Explore the concept of stereotypes in society and the importance of tolerance in the 21st-century multicultural life of Europe, with a focus in Sibiu, Romania. Stereotypes are simplified pictures of social groups, influencing how we perceive and interact with others. Social stereotypes are shaped by learned perceptions, life experiences, and individual worldviews. Gender, ethnic, age, and profession stereotypes contribute to biases and misconceptions. Let's challenge these stereotypes to foster a more inclusive and tolerant society.
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Stereotypes in society Tolerance in the Multicultural Life of 21st Century Europe Sibiu, ROMANIA
The concept of stereotype • Stereotype – simplified picture of a social group and its members. • Stereotypes are based on: • External conditions • Information • Human activities and behaviour
Stereotypes are used • To understand completely the world around them (occupational stereotypes) • To handle adequatelya variety of situations (behaviour, dress style, etc.)
Social stereotypes • The term "stereotype" in social psychology - in general terms, a simplistic idea of people based on their membership to a particular social group (gender, ethnicity, age, profession, etc.)
Social stereotypes • Perceptions scheme learnt from parents and community • Simplistic notions of social facilities. • Accumulation of life experience • Reflection of individual's perception of the world
Kinds of stereotypes • Main stereotypes: • Gender stereotypes • Ethnic stereotypes • Age stereotypes • Profession stereotypes
Profession stereotypes Artist Deputy Computer specialist Labourer
We learn from advertising:All women have headache every day.Each girl in bright fashion clothes has in her purse a 2l bottle of cloth softener.
Each housewife has a dirty stove, bathroom and tiles.If children have their clothes dirty they won’t be punished by angry parents but a nice women will come with washing powder.Most of people have weak and dry hair by nature that will fall out in few days if we won’t use special shampoo.
All dentists recommend toothpaste that can make them unemployed.A lot of people have swollen bellies every day.Without nappies babies can’t walk or grow up at all.
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Tolerance in the Multicultural Life of 21st Century Europe Sibiu, ROMANIA Let’sbreakstereotypes and strengthen tolerance!