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The UMTS Forum Synergy Potential with the Cell Broadcast Forum Alessandro Fenyves Consultant Spazio ZeroUno Chair Market Aspects Group, UMTS Forum Cell Broadcast Forum Plenary Meeting # 4 Milan - May 28-29, 2002. UF & CBF. Introduction to The UMTS Forum 3G Service Categories
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The UMTS Forum Synergy Potential with the Cell Broadcast Forum Alessandro Fenyves Consultant Spazio ZeroUno Chair Market Aspects Group, UMTS Forum Cell Broadcast Forum Plenary Meeting # 4 Milan - May 28-29, 2002 UF & CBF
Introduction to The UMTS Forum 3G Service Categories Possible areas of co-operation between UF and CBF How to start co-operation Perceptions on 3G and reality The UF 3G market long term view Outline
Founded on December 1996 by about 60 members, it is now a global organisation with over 230 members from more than 40 countries world-wide, including: Mobile, fixed and satellite operators Suppliers Consultants Regulatory bodies, and IT and media content providers Goal: Successful global commercial deployment of UMTS / 3G services. What is the UMTS Forum?
REPORTS To help, inform and guide key decision makers on 3G mobile communications POSITION PAPERS Short papers on specific subjects GENERAL INFORMATION VEHICLES Press Releases, MobilenniuM newsletter UMTS Forum Deliverables
- Development of the UMTS Vision - Market Assessment - Spectrum Requirements - Technical / Market Studies Related to UMTS - Economic Analysis - Regulatory aspects - Lobbying for Early Licensing - Globalisation - Co-operation with Multimedia / ICT Industry and Content Providers - New extended visions Specific UMTS Forum Activities
Licensing Detailed advice on policy and cost issues to guide regulators: wide acceptance of UF recommendations Clarification of market requirements Guidance towards global standardisation Detailed spectrum recommendations Successful conclusion to WRC-2000 Main Achievements
UF Principle Structure General Assembly, Steering Group General UMTS Issues for Internal & Ext. Use National Authorities Spectrum Community Multimedia, ICT, Content Customers 3GPP MARKETING COMMUNIC. STRATEGY GLOBAL- ISATION NATIONAL LOBBYING 3GPP CO-ORDINAT. GROUP Communication Promotion MARK.COMM. SUPPORT ICTG MAG SAG WORKING GROUPS RAG Ad-hoc Temp. Groups INTEREST GROUPS MG RG OG
The UF has defined Six Service Categories that represent the major areas of demand for 3G-enabled services over the next ten years: 3G Service Categories - Mobile Internet Access - Mobile Intranet / Extranet Access- Customised Infotainment- Multimedia Messaging Service (*) - Location-based Services (*)-Rich voice (simple and enhanced)
1) Mobile Internet Access (MIA) A consumer 3G service which offers mobile access to full fixed ISP services with near-wireline transmission quality and functionality. It includes full web access to the Internet as well as file transfer, e-mail, and streaming video/audio capability 2 ) Mobile Internet/Extranet Access (MIEA) A business 3G service that provides secure mobile access to corporate LANs and VPNs 3 ) Customized Infotainment (CIT) A consumer 3G service that provides device-independent access to personalized content anywhere, anytime via structured mechanisms based on mobile portals Service Categories Definitions - 1/2
4) Multimedia Messaging Services (MMS) A consumer and business 3G service that offers real-time, multimedia messaging with always-on capabilities allowing the provision of instant messaging. Targeted at be operator- or user defined 5 ) Location - based Services (LBS) A consumer and business 3G service that enables users to find other people, vehicles or machines. It also enables users to find users, as well as enables users to identify their own location via terminal or vehicle identification 6 ) Rich Voice(enhanced and simple) (RIV) A consumer and business 3G service that is real time and two-way. It provides advanced voice capabilities (such as VoIP, voice activated net access, and web-initiated voice calls), while still offering traditional mobile voice features (such as operator services, directory assistance and roaming). As the service matures, it will include mobile videophone and multimedia communications Service Categories Definitions - 2/2
Multimedia Messaging Services (MMS) Location Based Services (LBS) Two common areas where a co-operation between UMTS Forum and Cell Broadcast Forum might prove fruitful Possible Areas of Co-operation
CBF:stress the effort of the UF in the general promotion of 3G, its detailed, long-term market assessment based on a Six Service Categories framework, including MMS and LBS, report its progress at UF GA meetings UF:stress the effort of CBF in promoting Cell Broadcast solutions, improving technology and underlying standards, and developing Cell Broadcast market, report progress at CBF Plenary meetings How to start co-operation
http//www.cellbroadcastforum.org Information on CB technology, applications and markets Information on membership, the possibility to download handset requirements, copies of the Forum reports, position papers CB events, announcements, news A Press Room area contains the most recent news releases A private member areais accessible to Full Members Add info on the UMTS Forum or at least a link to its website CBF website
http//www.umts-forum.org Gives the visitor information on membership the possibility to download handset requirements, copies of the UMTS Forum reports, position papers, electronic MobilenniuM and archive copies, and a calendar with forthcoming UMTS and 3G eventsaround the world A Press Room area contains the most recent news releases A private member areais accessible to Full Members Add info on the CB Forum or at least a link to its website UF website
2000: “UMTS is at a watershed” 2001: The reality…a gloomy economy and harder times still for mobile industry Operators: Big investments in licensing… but when is pay-back? Will terminals arrive in time… and in quantity? Manufacturers: job cuts, lower expectations... Current perceptions on 3G 3G on rocky ground...
Current Perceptions on 3GConsumer scepticism... Do end-users really want mobile data services after a poor early experience with WAP over GSM? ???
Japan FOMA launch in October 2001 Several successful 3G trials Major vendors committed to introduce terminals (increasing from Q3 2002) WAP v.2 evolving to suit 3G needs The reality
FOMA launch 3G is a reality Choice of terminals offering: colour screens simultaneous voice & packet data videophone capability integrated colour camera Mobile Multimedia is a reality !
All systems go…. • Licensing • Technology • Terminals
A New Value Chain Issues covered in UF reports UMTS in a converged network environment 3G devices Portals study
Mass-market take-off in 2005 Over $300 billion revenue for Operators in 2010 Cumulative revenues of $ 1 TRILLION over the next 10 years …based on a 28% 3G mobile market share in 2010 Source: UMTS Forum. UF Reports 13, 15, 17,and 18 The UF long-term view for 3G...
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