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Maximizing Revenue Through Sports Media Rights Management

Learn about sports media rights ownership, packaging strategies, and key risks to consider in structuring tenders. Discover how to harmonize commercial programs and attract the right bidders for optimal results. Contact Warren Phelops for expert guidance.

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Maximizing Revenue Through Sports Media Rights Management

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  1. International Sports Rights Tenders Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com

  2. Media Rights Values • English FA Premier League 2010/11 – 2012/13 - £3.6bn - Worldwide rights for 3 years • UEFA Champions League 2008/2009 Season - €623m - Broadcast revenue = 75% total revenue

  3. Agenda • Rights Ownership • Packaging of Media Rights • Harmonising the Commercial Programmes • Planning and Structuring the Tender • Key Default and Value Risks

  4. Rights Ownership • What rights can be tendered? - audio-visual, visual, audio and moving images - all forms of distribution/platforms/devices • What is “ownership”? - varies in different jurisdictions - France: “Loi de Sport” - USA: commercial misappropriation - UK: contracts with venues, spectators, participants, press, host broadcaster

  5. Packaging of Rights:Maximising Revenue & Exposure • By technology

  6. Online Success of IPL • Searches for “IPL” comparable to “UEFA” and “Superbowl” IPL UEFA SUPERBOWL

  7. Fans want to watch “live” sport online

  8. YouTube/IPL stats • 30 Million total video views • 55 Million + Channel Views • 22 Million + unique visitors • 93,000 channel subscribers in 45 days • 33 minute average time spent by visitors

  9. Packaging of Rights:Maximising Revenue & Exposure • By technology • By time window • By territory • Antitrust and Anti-Siphoning • Piracy • Case Study – the English Premier League (EPL)

  10. Harmonising the Commercial Programmes • Potential conflicts - telco sponsors • Sponsors’ Likely Media Requirements - branding - minimum coverage - broadcast sponsorship/virtual imaging restrictions

  11. Planning and Structuring the Tender • Public law duties - transparency and fairness • Process issues - binding/non-binding bids? - non-compliant bids - information control • Attracting the right bidders - binding bids - fees - bid security • Bidder misconduct - confidentiality

  12. Key Default and Value Risks • Value diminution • Delivery risks • What if the winner defaults?

  13. Conclusion • Rights Ownership • Packaging of Media Rights • Harmonising the Commercial Programmes • Planning and Structuring the Tender • Key Default and Value Risks

  14. Thank you Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com

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