How to Steal Your Competitors Customers. DAN ROCHE. Home Truths about PPC Managers. Liars. Lazy. Bad Listeners. Delusional. PPC. SEO. What SEO’s get for their hard work. What PPC’s get for their mediocre work. How I “stole” 237 of my competitors customers in 2 months.
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Meet Brett – he’s a really great guy...
..but he’s also a video slut!
Targeting Email Headline and Body Copy
Step 1: Sign-up to your competitors newsletters, enter their competitions and buy their products.
Step 2: Set-up a new display campaign targeting placements and keywords.
Step 3: Use the emails from your competitors to target their customers.
Step 4: Watch the leads roll in.
Customise Adverts for Repeat Visitors
Set date to last 30 days - Filter Keywords with QS lower than 6 – Download the keyword report and focus on top 20 highest spending keywords
Find the keywords in Adwords and hover over speech bubble
Add the reason into the spreadsheet and make changes to improve
What Year is it?