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How to Steal Your Competitors Customers
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  1. How to Steal Your Competitors Customers DAN ROCHE

  2. Home Truths about PPC Managers

  3. Liars

  4. Lazy

  5. Bad Listeners

  6. Delusional

  7. PPC SEO

  8. What SEO’s get for their hard work

  9. What PPC’s get for their mediocre work

  10. How I “stole” 237 of my competitors customers in 2 months

  11. 128 sign ups @ a CPA of £2.75 87 sign ups @ a CPA of £3.95 22 sign ups @ a CPA of £4.32

  12. Brand Bidding

  13. BULLSHIT

  14. YouTube Advertising Meet Brett – he’s a really great guy... ..but he’s also a video slut!

  15. We like Brett so much we stalk him...with our adverts

  16. Gmail Advertising Targeting Email Headline and Body Copy

  17. Gmail Advertising Step 1: Sign-up to your competitors newsletters, enter their competitions and buy their products. Step 2: Set-up a new display campaign targeting placements and keywords. Step 3: Use the emails from your competitors to target their customers. Step 4: Watch the leads roll in.

  18. Gmail Advertising – Bonus Tip for Agencies PPC • Your AdWords Account: Ad Disapproved • Inside Adwords – EN • Adwords Account Budget Depleted SEO • We detected cloaking on your site and suspect this is the cause. • Google Webmaster Tools notice of detected unnatural links on

  19. PPC Tips & Techniques to stay ahead of your competition

  20. Remarketing

  21. Wasting Budget On Remarketing?

  22. Remarketing Lists for Search Ads (RLSA’s)

  23. Remarketing Lists for Search Ads (RLSA’s)

  24. Remarketing Lists for Search Ads (RLSA’s) Customise Adverts for Repeat Visitors

  25. Quality Score

  26. Quick Quality Score Fix Set date to last 30 days - Filter Keywords with QS lower than 6 – Download the keyword report and focus on top 20 highest spending keywords

  27. Quick Quality Score Fix Find the keywords in Adwords and hover over speech bubble

  28. Quick Quality Score Fix Add the reason into the spreadsheet and make changes to improve

  29. Custom Landing Pages

  30. Quiz Question What Year is it?

  31. 2014 IS YEAR OF THE MOBILE

  32. BULLSHIT

  33. Thank You Any Questions? Dan Roche @danroche27