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How to Steal Your Competitors Customers - PowerPoint PPT Presentation


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How to Steal Your Competitors Customers. DAN ROCHE. Home Truths about PPC Managers. Liars. Lazy. Bad Listeners. Delusional. PPC. SEO. What SEO’s get for their hard work. What PPC’s get for their mediocre work. How I “stole” 237 of my competitors customers in 2 months.

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Presentation Transcript
slide7
PPC

SEO

slide11

128 sign ups @ a CPA of £2.75

87 sign ups @ a CPA of £3.95

22 sign ups @ a CPA of £4.32

slide15

YouTube Advertising

Meet Brett – he’s a really great guy...

..but he’s also a video slut!

slide17

Gmail Advertising

Targeting Email Headline and Body Copy

slide18

Gmail Advertising

Step 1: Sign-up to your competitors newsletters, enter their competitions and buy their products.

Step 2: Set-up a new display campaign targeting placements and keywords.

Step 3: Use the emails from your competitors to target their customers.

Step 4: Watch the leads roll in.

slide19

Gmail Advertising – Bonus Tip for Agencies

PPC

  • Your AdWords Account: Ad Disapproved
  • Inside Adwords – EN
  • Adwords Account Budget Depleted

SEO

  • We detected cloaking on your site and suspect this is the cause.
  • Google Webmaster Tools notice of detected unnatural links on
remarketing lists for search ads rlsa s1
Remarketing Lists for Search Ads (RLSA’s)

Customise Adverts for Repeat Visitors

quick quality score fix
Quick Quality Score Fix

Set date to last 30 days - Filter Keywords with QS lower than 6 – Download the keyword report and focus on top 20 highest spending keywords

quick quality score fix1
Quick Quality Score Fix

Find the keywords in Adwords and hover over speech bubble

quick quality score fix2
Quick Quality Score Fix

Add the reason into the spreadsheet and make changes to improve

slide37

Quiz Question

What Year is it?

thank you

Thank You

Any Questions?

Dan Roche

@danroche27